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We Are UnderPar Canada

We offer creative ways for golf properties to acquire new customers and increase profits.

WHY YOU SHOULD BECOME AN
UNDERPAR PARTNER

Underpar has a proven track record

We have a proven track record. Founded in 2010, UnderPar has facilitated nearly 2,500 promotions for more than 625 resort, public and private golf courses across North America.

Underpar does all of the heavy lifting

We do all the heavy lifting. We work with you to build & execute the ideal promotion for your property and ensure you maximize revenue and marketing visibility.

Underpar focuses on the value and experience not the discount

We focus on the value & experience, not the discount. While we’re helping you generate sales from new customers, we’re focused on elevating your brand and customer experience.

Become a Partner

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OUR SOLUTIONS

Customer Email Promotions

We manage all facets of a pre-paid voucher promotion, from database development and email delivery through voucher redemption and property payment.

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PriceLooper White Label Promotions

Similar to our Customer Email Promotions, PriceLooper promotions target a course’s or golf association’s owned database. 100% managed by the Underpar team.

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UnderPar On-Course Engagements

Participants in fundraisers and golf outings love quality on-course promotions. Since 2010 UnderPar has been staging free swing video capture engagements and Hole-in-One contests for clients.

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Online Contest Management

We have staged hundreds of online promotions with the intent of capturing customer and prospect email addresses for future drip marketing efforts.

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YOUR PEACE OF MIND

UnderPar offers 24/7 support

24/7 Support

We offer 24/7 call & email support to golf course and property operators, as well as for voucher customers wanting additional TLC.

Underpar offers a web-based redemption portal

Web-Based Redemption Portal

We take voucher redemption seriously. We’ve developed a simple-to-use web interface for campaign management, which frees you up to focus on providing world class service.

Underpar Golf Deals

Integrated Shopping Cart

A single-page, secure checkout experience optimizes conversion and sell-through rates. Multi-device optimized.

Underpar offers tailored payment programs

Tailored Payment Programs

We are well versed in Federal/State pre-payment laws, and can tailor the program for your business needs.

Ready to generate more course revenue?

Become a Partner

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FEATURED PROMOTIONS

  • Grand Valley Golf Club

    THE GOAL

    To secure a new pool of golfers. And, get the new golfers into the restaurant after they completed their rounds.

    THE PROMOTION

    We designed an 18 hole golf promotion for two that included a select menu meal after their round was completed.

    THE SUCCESS

    The course saw an influx of new golfers coming into the restaurant after their round and ordering additional items off the menu to share. This was a nice boost to their food and beverage revenue whenever UnderPar golfers were at the course.

  • King’s Forest Golf Club

    THE GOAL

    To boost occupancy rates in the early afternoon before twilight rate goes into effect.

    THE PROMOTION

    UnderPar advertised an offer to their database for a limited time that could only be redeemed after 11:00AM 7 days a week.

    THE SUCCESS

    In 99 hours more than 1,500 rounds that were redeemed in that early afternoon time slot where a boost was needed. This was an easy and effective way to increase the bottom line this season with little to no impact on existing business.

  • Springfield Golf & Country Club

    THE GOAL

    To attract new golfers from the Greater Toronto Area to come and experience the course.

    THE PROMOTION

    We offered a twosome package at a compelling rate with restrictions that were designed to drive traffic into some of the softer spots on the tee sheet.

    THE SUCCESS

    We pre-sold over 1,000 rounds to golfers from all over Ontario. Many of the golfers had not played Springfield Golf & Country Club before and the course was able to sell several memberships for next season as a direct result of the promotion.

OUR VALUED PARTNERS

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624+ partners and growing…

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