We offer creative ways for golf properties to acquire new customers and increase profits.
We have a proven track record. Founded in 2010, UnderPar has facilitated nearly 2,500 promotions for more than 625 resort, public and private golf courses across North America.
We do all the heavy lifting. We work with you to build & execute the ideal promotion for your property and ensure you maximize revenue and marketing visibility.
We focus on the value & experience, not the discount. While we’re helping you generate sales from new customers, we’re focused on elevating your brand and customer experience.
We manage all facets of a pre-paid voucher promotion, from database development and email delivery through voucher redemption and property payment.Learn More
Similar to our Customer Email Promotions, PriceLooper promotions target a course’s or golf association’s owned database. 100% managed by the Underpar team.Learn More
Participants in fundraisers and golf outings love quality on-course promotions. Since 2010 Underpar has been staging free swing video capture engagements and Hole-in-One contests for clients.Learn More
We have staged hundreds of online promotions with the intent of capturing customer and prospect email addresses for future drip marketing efforts.Learn More
We offer 24/7 call & email support to golf course and property operators, as well as for voucher customers wanting additional TLC.
We take voucher redemption seriously. We’ve developed a simple-to-use web interface for campaign management, which frees you up to focus on providing world class service.
A single-page, secure checkout experience optimizes conversion and sell-through rates. Multi-device optimized.
We are well versed in Federal/State pre-payment laws, and can tailor the program for your business needs.
The resort and course constantly look to increase bookings with new customers. Numerous times they have turned to UnderPar to help drive awareness and revenue through seasonal offers.
Most recently the course featured a twosome promotion with different tiers of restrictions tied to voucher price points.
Sales of vouchers (purchased by customers in 25 states, Mexico and Canada) exceeded expectations and future promotions are already being discussed for 2017/2018.
Get more of the CGA Members coming to experience Ross Resorts during the winter months
We made sure the offers were built with special price points but also only valid during times that would help build our business.
We have seen significant revenue from golfers that are willing to travel to our facilities from both North and South Carolina. The program worked well in year one, with even better results in year two.
We wanted to maximize the number of stay and play customers for our slower Sunday to Thursday nights.
The promotions were valid for Sunday to Thursday night stays with two days of golf. We experimented with higher and lower price points and included a small credit toward breakfast.
We found we had the most success at the lower price point. Not only was the upfront revenue of the promotion higher, but we found that more people on property meant more incidental spending at our restaurants, bar, and pro shop. The incidental spending more than made up for the discounting.
“Our first UnderPar promotion exceeded our revenue projections and really came together well. Their team is highly professional and their customer service – for us the client, and for the customers who bought and redeemed vouchers – was outstanding.“
Eric Lohman, General Manager, PGA
Monarch Beach Golf Links
“If I wasn’t tuned into the effect that on line bookings could do what they’ve done for us, then we simply would be leaving money on the table…period. The relationship and promotional ideas that I’ve received from Underpar.com have been invaluable. The amount of players that have filtered through our golf facility because of our relationship with Underpar.com has been immense. I look forward to our continued business relationship and to making strides to grow this even more.”
Scott Mallory, PGA, Director of Golf
Journey at Pechanga
“Underpar has been a pillar in our revenue strategy for years now. We can always count on their promotion to bring in extra revenue for low demand times at our properties. With great customer service, a wide customer base and a quick turnaround for payments – Underpar has set themselves apart as the leader in the golf discount world.”
Josh Ward, Golf Revenue & Marketing Manager
PGA WEST – The Western Home of Golf in America
La Quinta Resort & Club, a Waldorf Astoria Resort
“UnderPar has been a partner of CrossCreek Golf Club for all 5 years I have been General Manager. I have always been impressed with the professionalism shown by their staff. The customer service is first class and their attention to detail for me as an operator was very helpful. When the UnderPar model was used by CrossCreek, goals for revenue and number of guests were met every time. I highly recommend UnderPar as a partner for golf courses everywhere.”
CrossCreek Golf Club
“In our role as a management company one of our most important responsibilities is to bring new golfers out to managed courses. UnderPar has always worked with us to structure offers that fill need periods with new golfers. They consistently create compelling promotions for us that raise our revenue without negatively affecting our regular business.”