UnderPar Featured Partner
Promotion Goal
We set out to help the golf course increase their customer base with a focus of gaining new customers outside of their immediate market. UnderPar worked with the Colorado Golf Association to run a PriceLooper Member Benefit promotion, benefiting both the golf association and the golf course.
Promotional Offer
We decided to feature a two-player promotion, with free same-day replay. Redemption was available Monday-Sunday, but only after 11:00 AM on the weekends and Friday.
Promotion Success
Nearly 300 vouchers were purchased during the pilot promotion, with 70% of the customers hailing from more than 200 miles from the club.
“We are so thankful to UnderPar for connecting us with the Colorado Golf Association for a branded pre-sale voucher offer. There were no upfront costs, we generated over $30,000 in topline revenue, and a majority of promotion customers came from over 200 miles from our property—what an all-around home run! I highly recommend other Colorado properties to participate in the Colorado Golf Association Member Benefit program.”
Chris Whelpton, General Manager
Lakota Canyon Ranch & Golf Club
New Customers Gained Through UnderPar Promotions
Want to learn more about the success we’ve collectively enjoyed with Lakota Canyon Ranch & Golf Club partnership and promotions? Contact Greg Knuth, UnderPar US Director, at Greg@UnderPar.com or 619-757-7963.