* Mandatory Fields

Growing Your Customer Base Throughout the Greater Chicago Market and Beyond


Email Marketing That Fuels Immediate & Long Term Revenue Opportunities  

We have years of experience executing hassle-free email promotions for golf courses and resort properties. We do all the heavy lifting, from designing and deploying emails, through partner payment processing on a schedule that works best for you. And no two promotions are alike. Each special offer is focused on customer value while elevating our partner’s public-facing brand.

We always set out to introduce you to new customers, targeting relevant audiences who you then can turn into ongoing customers and new ambassadors in and out-of-market.

In the greater Chicago and Illinois markets we have three core audiences available for partners to target via email marketing based on the promotional goals set by the property and our team. They include: UnderPar’s proprietary database of 40,000 avid golfers (including existing customers), the Chicago District Golf Association membership (80,000 members), and a database of 28,000 golfers curated by the National Golf Foundation (NGF).

Chicago Audience Options

Tapping Into Your Own Database

Additionally, we work with golf properties to build promotions that they send directly through their email delivery system targeting their own marketing database. The PriceLooper Direct solution is great for courses who want to professionalize their marketing and optimize revenue.

Key Benefits of Running an UnderPar Promotion 

  • There are no upfront costs
  • Our promotion development process is turnkey, so you can focus on your current operations
  • Each promotion you run is worth tens of thousands of dollars in free advertising
  • Many customers and their guests will be introduced to your course for the first time
  • Unlike other marketing partners, we handle 100% of customer service requests
  • With thousands of promotions under our belts, we know which promotions perform the best
  • We work with you to find the right target audience based on your brand, price-points and objectives

Experience Matters!

Founded in 2010, UnderPar has facilitated nearly 5,000 promotions for more than 800 resort, public and private golf courses across North America. In Illinois alone, we have facilitated five campaigns in partnership with 10 properties, and have sold nearly one thousand vouchers yielding more than $25,000 in topline sales.

Golfers all giddy about making a birdie




Do you want to know the TRUE value of every email you add to your marketing database?
Click & drag sliders to adjust

Partner Case Studies

The Golf Club at Dove Mountain (Email Promotion & PriceLooper Member Benefit Program)

Omni Amelia Island Plantation (PriceLooper Member Benefit Program)

Omni La Costa Resort & Spa (Email Promotion)

Monarch Beach Golf Links/Monarch Beach Resort (Email Promotion)

Ross Resorts / Pine Needles (PriceLooper Member Benefit Program)


Additional UnderPar Services Offerings

Click to view our recommended services to combat unstable market conditions during the Covid-19 pandemic.

Click to view our database growth solutions which properties are leveraging to generate more revenue through email marketing.


Ready to learn more about UnderPar and how we can help you gain customers and grow revenue? Contact us at:

Greg Knuth – US Director – greg@underpar.com – (619) 757-7963


  • “If I were to describe UnderPar in just one word, it would be “Easy …. uncomplicated, smooth, straightforward, cinch, simple.” Okay, got a little carried away, but UnderPar is just that!! It’s economics 101, when demand is low one needs to turn to UnderPar. We sold 800 rounds in just 6 weeks in a period of which is historically quiet! These very same players also ate in our restaurants and purchased items in the golf shop. We will be turning to UnderPar again [to run another promotion] here shortly!”

    Jeff Sorkness, PGA
    Director of Golf
    Verrado Golf Club™/Victory at Verrado®

  • “UnderPar has been a partner of CrossCreek Golf Club for all 5 years I have been General Manager. I have always been impressed with the professionalism shown by their staff. The customer service is first class and their attention to detail for me as an operator was very helpful. When the UnderPar model was used by CrossCreek, goals for revenue and number of guests were met every time. I highly recommend UnderPar as a partner for golf courses everywhere.”

    Dave Garner
    General Manager
    CrossCreek Golf Club

  • “The Arizona Golf Association and the Arizona Women’s Golf Association connected us with UnderPar who built our offer so that it was featured to the UnderPar, AGA, and AWGA member databases. With zero upfront costs, UnderPar produced an offer that made sense for our needs and brought in not just a large amount of golfers, but a large amount of the RIGHT type, and during the summer months where we can always use more of the right player on property. We are very happy with the outcome of our first offer and look forward to working with all three organizations in the future!”

    Jacob Hermes
    Director of Golf
    The Golf Club at Dove Mountain

  • “Pine Needles/Mid Pines were the first properties to participate in the Carolinas Member Benefit Program three years ago. In three years, we’ve seen well into six-figures in rounds sold. Greg Knuth and the CGA worked with us to focus the offer into a November-to-March window when the new business would have the best impact on our tee sheets. We know that this particular audience is core, avid golfers from North and South Carolina that are good to have on property, and we plan on staging the promo yearly.”

    Kelly R. Miller, President
    Pine Needles Lodge/Mid Pines Inn

  • “We partner with Underpar and the SCGA to get access to the SCGA’s exclusive database of regional, high frequency golfers. These golfers are valuable to Pelican Hill because we can introduce them to our two world class Tom Fazio designed Ocean View golf courses, our magnificent bungalows, villas, spa and 5-star restaurants. UnderPar promotions have always delivered on expectations and are currently part of our future marketing plans.”

    Person Garcia
    Global Director Villa & Leisure Sales
    The Resort at Pelican Hill

  • We partnered with UnderPar and the SCGA to gain access to the SCGA’s exclusive database of regional, high frequency golfers. Marketing to these golfers as part of a PriceLooper Member Benefit program promotion has proven very successful. We are always striving to grow our customer base beyond our current footprint and the UnderPar promotions allow us to do so while delivering a strong ROI.

    Carrie Ruiz, Corporate Director of Golf Sales
    Trump Organization

  • “The relationship I’ve created with UnderPar, and their promotional ideas, have been invaluable. The amount of players that have filtered through our golf facility because of their promotions has been immense. I look forward to our continued business relationship and to making strides to grow this even more.”

    Scott Mallory, PGA, Director of Golf
    Journey at Pechanga

  • “We believe UnderPar is the best pre-paid email marketing solution available to us in the market. They have a strong database, provide great customer service (to us and to customers who purchase vouchers), and we can rely on the promotions to deliver on the revenue we have budgeted. UnderPar has proven to be an all-around great solution.”

    Eric Lohman, General Manager, PGA
    Monarch Beach Golf Links

Ready to generate more course revenue?

Become a Partner

Become a Partner

* Mandatory Fields