* Mandatory Fields

Tennessee Golf Association Member Benefit Program

Powered by PriceLooper

A Turnkey Marketing Solution for Turning Our Members Into Your Customers

Partner with the Tennessee Golf Association to boost rounds, increase revenue, and grow your customer base in and outside of your market while taking advantage of no-cost marketing to more than 32,000 TGA members.

WHAT is the solution?

The TGA will spotlight your property with a special offer to TGA member golfers. The on-brand campaign will be marketed directly by the TGA as an “exclusive member benefit.” The email-centric campaign will promote to members an opportunity to purchase pre-paid vouchers highlighting the offer(s) that your course believes will not only generate instant revenue, but will also lead to downstream benefits: new, returning golfers; significant, statewide property/brand awareness; and an increase in average on-property ancillary sales.


  • 67% have annual household income >$100,000
  • 63% are members of a private/semi-private golf club
  • 67% spend at least $500 annually on golf travel


WHY should you participate?

  • No up-front cost to promote your offer directly to TGA members
  • Comparable marketing exposure (targeted reach & impressions) would traditionally cost more than $15,000
  • Your branding is 100% driven by – and approved by – your property
  • The solution is turnkey, including all graphic design, project management and customer service


Oak Ridge Country Club

HOW much revenue could you generate?

You earn 80% of all voucher sales revenue; and, 100% of the on-property ancillary sales, and all future sales driven by new, repeat golfers. We work closely with participating courses to maximize voucher sales by creating compelling offers that also address current business objectives e.g. increase mid-week, afternoon play.

PriceLooper Promotion Case Studies

Omni Amelia Island Plantation Resort

Oak Ridge Country Club

Hermitage Golf Course


NEXT steps?

Contact our TGA Member Benefit Program partner to schedule an introductory call.

Greg Knuth, US Director, PriceLooper  |  619.757.7963  |  greg@pricelooper.com


Do you want to know the TRUE value of every email you add to your marketing database?
Click & drag sliders to adjust


  • “Working with UnderPar and the Tennessee Golf Association proved to be a successful marketing initiative for our country club. Our primary goal for the promotion was to get new golfers to play our course with the intent of gaining interest in joining the club. The TGA members were the perfect target audience and we are now working through our list of new member prospects.”

    Glenn Hudson, PGA

    Oak Ridge Country Club

  • “UnderPar has been a tremendous partner of Omni La Costa Resort & Spa. Our stay & play packages and golf-only offers generate significant, needle-moving top line revenue figures, in addition to the ancillary spend throughout the resort. If you are looking for a turnkey solution to fill tee times or put heads in beds with favorable commission rates, I would highly recommend contacting UnderPar.”

    Dustin Irwin, PGA
    Club Director
    Omni La Costa Resort & Spa

Ready to generate more course revenue?

Become a Partner

Become a Partner

* Mandatory Fields