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Growing Your Customer Base Throughout the Florida Market and Beyond

Powered by UnderPar

Email Marketing That Fuels Immediate & Long Term Revenue Opportunities  

We have years of experience executing hassle-free email promotions for golf courses and resort properties. We do all the heavy lifting, from designing and deploying emails, through partner payment processing on a schedule that works best for you. And no two promotions are alike. Each special offer is focused on customer value while elevating our partner’s public-facing brand.

We always set out to introduce you to new customers, targeting relevant audiences who you then can turn into ongoing customers and new ambassadors in and out-of-market.

For the Florida Market we have multiple audiences available for partner properties to target via email marking based on the promotional goals set by your property and your team. Whether your current focus is drive in audiences for single night stays, golfers for the soft period before twilight starts, multiple night stays from out of state golfers, or you in a slow time of year where you need to drive as much revenue as possible – we have an audience for your offer! 

UnderPar Audience Options

UnderPar Southeast Database: We have established a proprietary database of more than 56,000 avid golfers in the immediate and surrounding markets.

Florida State Golf Association: Your special offer could be targeted to more than 290,000 association members.

National Golf Foundation: Tap into the Foundation’s hyper-targeted audience of 93,000 avid Florida-market golfers who love to travel.

UnderPar North America Database: Florida courses and resorts that want exposure to feeder markets will have access to 370,000 avid golfers in the U.S. and Canada.

Tapping Into Your Own Database to Generate Immediate Revenue

Additionally, we work with golf properties to build promotions that they send directly through their email delivery system targeting their own marketing database. The PriceLooper Direct solution is great for courses who want to professionalize their marketing and optimize revenue.


Key Benefits of Running an UnderPar Promotion 

  • There are no upfront costs
  • Our promotion development process is turnkey, so you can focus on your current operations
  • Each promotion you run is worth tens of thousands of dollars in free advertising
  • Many customers and their guests will be introduced to your course for the first time
  • Unlike other marketing partners, we handle 100% of customer service requests
  • With thousands of promotions under our belts, we know which promotions perform the best
  • We work with you to find the right target audience based on your brand, price-points and objectives


Experience Matters!

Founded in 2010, UnderPar has facilitated nearly 5,000 promotions for more than 800 resort, public and private golf courses across North America. In Florida alone, we have facilitated 27 campaigns in partnership with 13 properties, and have sold 2,737 vouchers yielding $1,170,929 in topline sales. (As of 11/5/21)

HOW much revenue could you generate?

You earn 80% of all voucher sales revenue; and, 100% of the on-property ancillary sales, and all future sales driven by new, repeat golfers. We work closely with participating courses to maximize voucher sales by creating compelling offers that also address current business objectives e.g. increase mid-week, afternoon play.


Promotion Case Studies

Omni Amelia Island Plantation Resort

Other Sample Promotions

Hammock Beach Resort

Trump National Doral

Innisbrook Golf Resort


NEXT steps?

Contact: Brian Powell, Account Manager, UnderPar |  602.616.6860  |  brian@underpar.com

Contact: Greg Knuth, U.S. Director, UnderPar |  619.757.7963  |  greg@underpar.com


Do you want to know the TRUE value of every email you add to your marketing database?
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  • “UnderPar has been a tremendous partner of Omni La Costa Resort & Spa. Our stay & play packages and golf-only offers generate significant, needle-moving top line revenue figures, in addition to the ancillary spend throughout the resort. If you are looking for a turnkey solution to fill tee times or put heads in beds with favorable commission rates, I would highly recommend contacting UnderPar.”

    Dustin Irwin, PGA
    Club Director
    Omni La Costa Resort & Spa

  • “We partner with Underpar and the SCGA to get access to the SCGA’s exclusive database of regional, high frequency golfers. These golfers are valuable to Pelican Hill because we can introduce them to our two world class Tom Fazio designed Ocean View golf courses, our magnificent bungalows, villas, spa and 5-star restaurants. UnderPar promotions have always delivered on expectations and are currently part of our future marketing plans.”

    Person Garcia
    Global Director Villa & Leisure Sales
    The Resort at Pelican Hill

  • We partnered with UnderPar and the SCGA to gain access to the SCGA’s exclusive database of regional, high frequency golfers. Marketing to these golfers as part of a PriceLooper Member Benefit program promotion has proven very successful. We are always striving to grow our customer base beyond our current footprint and the UnderPar promotions allow us to do so while delivering a strong ROI.

    Carrie Ruiz, Corporate Director of Golf Sales
    Trump Organization

  • “UnderPar has been a pillar in our revenue strategy for years now. We can always count on their promotion to bring in extra revenue for low demand times at our properties. With great customer service, a wide customer base and a quick turnaround for payments – UnderPar has set themselves apart as the leader in the golf discount world.”

    Josh Ward, Golf Revenue & Marketing Manager
    PGA WEST – The Western Home of Golf in America
    La Quinta Resort & Club, a Waldorf Astoria Resort

  • “We believe UnderPar is the best pre-paid email marketing solution available to us in the market. They have a strong database, provide great customer service (to us and to customers who purchase vouchers), and we can rely on the promotions to deliver on the revenue we have budgeted. UnderPar has proven to be an all-around great solution.”

    Eric Lohman, General Manager, PGA
    Monarch Beach Golf Links

  • “Pine Needles/Mid Pines were the first properties to participate in the Carolinas Member Benefit Program three years ago. In three years, we’ve seen well into six-figures in rounds sold. Greg Knuth and the CGA worked with us to focus the offer into a November-to-March window when the new business would have the best impact on our tee sheets. We know that this particular audience is core, avid golfers from North and South Carolina that are good to have on property, and we plan on staging the promo yearly.”

    Kelly R. Miller, President
    Pine Needles Lodge/Mid Pines Inn

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