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Carolinas Golf Association Member Benefit Program

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A Turnkey Marketing Solution for Turning Our Members Into Your Customers

Partner with the Carolinas Golf Association to boost rounds, increase revenue, and grow your customer base in and outside of your market while taking advantage of no-cost marketing to more than 150,000 CGA members.

WHAT is the solution?

The CGA will spotlight your property with a special offer to CGA member golfers. The on-brand campaign will be marketed directly by the CGA as an “exclusive member benefit.” The email-centric campaign will promote to members an opportunity to purchase pre-paid vouchers highlighting the offer(s) that your course believes will not only generate instant revenue, but will also lead to downstream benefits: new, returning golfers; significant, statewide property/brand awareness; and an increase in average on-property ancillary sales.


  • Launched November 2015
  • Total participating properties: 40+
  • Total promotions: 70+
  • Total vouchers purchased: 13,000+
  • Top-line program revenue: $1M+


WHY should you participate?

  • No up-front cost to promote your offer directly to CGA members
  • Comparable marketing exposure (targeted reach & impressions) would traditionally cost more than $15,000
  • Your branding is 100% driven by – and approved by – your property
  • The solution is turnkey, including all graphic design, project management and customer service


HOW much revenue could you generate?

You earn 80% of all voucher sales revenue; and, 100% of the on-property ancillary sales, and all future sales driven by new, repeat golfers. We work closely with participating courses to maximize voucher sales by creating compelling offers that also address current business objectives e.g. increase mid-week, afternoon play.

CGA Membership Demographic Highlights

  • 30% have household net worth >$500K
  • 92% are members of a club
  • Ave. number of different courses played per year is 14
  • 78% have taken a golf vacation in past 12 mos.


CGA Courses

PriceLooper Promotion Case Studies

Ross Resorts (Pine Needles Lodge & Golf Club)


NEXT steps?

Contact our CGA Member Benefit Program partner to schedule an introductory call.

Greg Knuth, US Director, PriceLooper  |  619-757-7963  |  greg@pricelooper.com

Neil Zwicker, National Account Manager, PriceLooper  |   416-434-1800 ext. 105  |  647-284-3690 cell  | neil@pricelooper.com

Adam Mirza, National Account Manager  |  647-975-9340  |  adammirza@underpar.com


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  • “Pine Needles/Mid Pines were the first properties to participate in the Carolinas Member Benefit Program three years ago. In three years, we’ve seen well into six-figures in rounds sold. Greg Knuth and the CGA worked with us to focus the offer into a November-to-March window when the new business would have the best impact on our tee sheets. We know that this particular audience is core, avid golfers from North and South Carolina that are good to have on property, and we plan on staging the promo yearly.”

    Kelly R. Miller, President
    Pine Needles Lodge/Mid Pines Inn

  • “UnderPar has been a tremendous partner of Omni La Costa Resort & Spa. Our stay & play packages and golf-only offers generate significant, needle-moving top line revenue figures, in addition to the ancillary spend throughout the resort. If you are looking for a turnkey solution to fill tee times or put heads in beds with favorable commission rates, I would highly recommend contacting UnderPar.”

    Dustin Irwin, PGA
    Club Director
    Omni La Costa Resort & Spa

  • “We believe UnderPar is the best pre-paid email marketing solution available to us in the market. They have a strong database, provide great customer service (to us and to customers who purchase vouchers), and we can rely on the promotions to deliver on the revenue we have budgeted. UnderPar has proven to be an all-around great solution.”

    Eric Lohman, General Manager, PGA
    Monarch Beach Golf Links

Ready to generate more course revenue?

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