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PriceLooper Direct White Label Promotions

A turnkey solution for the golf property that wants to market to their own database of customers

We Help You Generate Untapped Revenue From Your Existing Customers & Prospects

We are experts in running email-based, pre-paid voucher promotions. Similar to our Customer Email Promotions solution, our PriceLooper offering allows golf courses and resorts to run white-label promotions targeting their own database, utilizing our proprietary online platform. The good news: we manage 100% of the campaign – from email delivery to managing all of the financials.

To start out, we collaborate with our partner properties to optimize their campaigns for revenue, while also supporting planned business objectives   e.g. increasing occupancy rates or driving rounds during the offseason. Once the campaign structure and particulars are established, our graphic designers and project managers go to work building on-brand email templates, landing pages and voucher art.

Customers purchase vouchers through our platform and redeem directly with the property. They then go on to enjoy their stay and/or play experience, and the property gains revenue and fuels their ongoing goal of generating repeat business. And as we all know: the better their experience on property, the deeper the loyalty that is created between customer & course.

PriceLooper Direct Promotion Benefits

  • There is no upfront fee to stage a PriceLooper promotion.
  • The promotion branding is 100% driven by – and approved by – the property.
  • We work with our partners to build the smartest campaign that will not only drive revenue but will also elevate their brand.
  • Our web-based redemption portal is easy-to-use and takes the stress out of managing voucher redemption.
  • Even though PriceLooper Direct promotions target golf courses’ existing databases, past campaign analyses has shown that a percentage of vouchers purchased and redeemed were by new customers.
  • If a promotion turns out to be a resounding success, we work with the property to schedule future promotions.

PriceLooper Promotion Case Studies

Monarch Beach Golf Links UnderPar PriceLooper White Label

UnderPar Featured Partners


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  • “UnderPar has been a partner of CrossCreek Golf Club for all 5 years I have been General Manager. I have always been impressed with the professionalism shown by their staff. The customer service is first class and their attention to detail for me as an operator was very helpful. When the UnderPar model was used by CrossCreek, goals for revenue and number of guests were met every time. I highly recommend UnderPar as a partner for golf courses everywhere.”

    Dave Garner
    General Manager
    CrossCreek Golf Club

  • “The relationship I’ve created with UnderPar, and their promotional ideas, have been invaluable. The amount of players that have filtered through our golf facility because of their promotions has been immense. I look forward to our continued business relationship and to making strides to grow this even more.”

    Scott Mallory, PGA, Director of Golf
    Journey at Pechanga

  • “UnderPar has been a pillar in our revenue strategy for years now. We can always count on their promotion to bring in extra revenue for low demand times at our properties. With great customer service, a wide customer base and a quick turnaround for payments – UnderPar has set themselves apart as the leader in the golf discount world.”

    Josh Ward, Golf Revenue & Marketing Manager
    PGA WEST – The Western Home of Golf in America
    La Quinta Resort & Club, a Waldorf Astoria Resort

  • “We believe UnderPar is the best pre-paid email marketing solution available to us in the market. They have a strong database, provide great customer service (to us and to customers who purchase vouchers), and we can rely on the promotions to deliver on the revenue we have budgeted. UnderPar has proven to be an all-around great solution.”

    Eric Lohman, General Manager, PGA
    Monarch Beach Golf Links

  • “Pine Needles/Mid Pines were the first properties to participate in the Carolinas Member Benefit Program three years ago. In three years, we’ve seen well into six-figures in rounds sold. Greg Knuth and the CGA worked with us to focus the offer into a November-to-March window when the new business would have the best impact on our tee sheets. We know that this particular audience is core, avid golfers from North and South Carolina that are good to have on property, and we plan on staging the promo yearly.”

    Kelly R. Miller, President
    Pine Needles Lodge/Mid Pines Inn

  • “The Arizona Golf Association and the Arizona Women’s Golf Association connected us with UnderPar who built our offer so that it was featured to the UnderPar, AGA, and AWGA member databases. With zero upfront costs, UnderPar produced an offer that made sense for our needs and brought in not just a large amount of golfers, but a large amount of the RIGHT type, and during the summer months where we can always use more of the right player on property. We are very happy with the outcome of our first offer and look forward to working with all three organizations in the future!”

    Jacob Hermes
    Director of Golf
    The Golf Club at Dove Mountain

  • “In our role as a management company one of our most important responsibilities is to bring new golfers out to managed courses. UnderPar has always worked with us to structure offers that fill need periods with new golfers. They consistently create compelling promotions for us that raise our revenue without negatively affecting our regular business.”

    Stan Gonzales
    Regional Manager
    Southern California
    Touchstone Golf

  • “UnderPar has been a tremendous partner of Omni La Costa Resort & Spa. Our stay & play packages and golf-only offers generate significant, needle-moving top line revenue figures, in addition to the ancillary spend throughout the resort. If you are looking for a turnkey solution to fill tee times or put heads in beds with favorable commission rates, I would highly recommend contacting UnderPar.”

    Dustin Irwin, PGA
    Club Director
    Omni La Costa Resort & Spa

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