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Growing Your Customer Base Throughout Texas and Beyond

Powered by UnderPar

Email Marketing That Fuels Immediate & Long Term Revenue Opportunities  

We have years of experience executing hassle-free email promotions for golf courses and resort properties. We do all the heavy lifting, from designing and deploying emails, through partner payment processing on a schedule that works best for you. And no two promotions are alike. Each special offer is focused on customer value while elevating our partner’s public-facing brand.

We always set out to introduce you to new customers, targeting relevant audiences who you then can turn into ongoing customers and new ambassadors in and out-of-market.

For the Texas Market we have multiple audiences available for partner properties to target via email marking based on the promotional goals set by your property and your team. Whether your current focus is drive in audiences for single night stays, golfers for the soft period before twilight starts, multiple night stays from out of state golfers, or you in a slow time of year where you need to drive as much revenue as possible – we have an audience for your offer!

UnderPar Audience Options

UnderPar Texas Database: We have established a proprietary database of more than 21,000 avid golfers in the immediate and surrounding markets.

Texas State Golf Association: Your special offer could be targeted to more than 116,000 association members.

National Golf Foundation: Tap into the Foundation’s hyper-targeted audience of 70,000 avid Texas-market golfers who love to travel.

UnderPar North America Database: Texas courses and resorts that want exposure to feeder markets will have access to 370,000 avid golfers in the U.S. and Canada.

Tapping Into Your Own Database to Generate Immediate Revenue

Additionally, we work with golf properties to build promotions that they send directly through their email delivery system targeting their own marketing database. The PriceLooper Direct solution is great for courses who want to professionalize their marketing and optimize revenue.

Key Benefits of Running an UnderPar Promotion 

  • There are no upfront costs
  • Our promotion development process is turnkey, so you can focus on your current operations
  • Each promotion you run is worth tens of thousands of dollars in free advertising
  • Many customers and their guests will be introduced to your course for the first time
  • Unlike other marketing partners, we handle 100% of customer service requests
  • With thousands of promotions under our belts, we know which promotions perform the best
  • We work with you to find the right target audience based on your brand, price-points and objectives

Experience Matters!

Founded in 2010, UnderPar has facilitated nearly 5,000 promotions for more than 800 resort, public and private golf courses across North America. In Texas alone, we have facilitated 62 campaigns in partnership with 25 properties, and have sold 5,793 vouchers yielding $546,093 in topline sales. (As of 11/15/21)

Horseshoe Bay Resort

HOW much revenue could you generate?

You earn 80% of all voucher sales revenue; and, 100% of the on-property ancillary sales, and all future sales driven by new, repeat golfers. We work closely with participating courses to maximize voucher sales by creating compelling offers that also address current business objectives e.g. increase mid-week, afternoon play.


Texas Golf Courses

UnderPar Promotion Case Studies

Horseshoe Bay Resort

Hyatt Regency Hill Country Golf Resort & Spa


NEXT steps?

Contact: Brian Powell, Account Manager, UnderPar |  602.616.6860  |  brian@underpar.com

Contact: Greg Knuth, U.S. Director, UnderPar |  619.757.7963  |  greg@underpar.com


Do you want to know the TRUE value of every email you add to your marketing database?
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  • “UnderPar has been a great choice as a new partner for Horseshoe Bay. Underpar made sure that our property was featured to hundreds of thousands of Texas Golf Association Members which not only drove significant revenue but also brought in golfers from parts of Texas where we normally don’t draw customers. UnderPar is a smart play for all Texas properties.”

    Anthony T. Holder, Director of Golf, PGA
    Horseshoe Bay Resort

  • “UnderPar has been a partner of CrossCreek Golf Club for all 5 years I have been General Manager. I have always been impressed with the professionalism shown by their staff. The customer service is first class and their attention to detail for me as an operator was very helpful. When the UnderPar model was used by CrossCreek, goals for revenue and number of guests were met every time. I highly recommend UnderPar as a partner for golf courses everywhere.”

    Dave Garner
    General Manager
    CrossCreek Golf Club

  • “The relationship I’ve created with UnderPar, and their promotional ideas, have been invaluable. The amount of players that have filtered through our golf facility because of their promotions has been immense. I look forward to our continued business relationship and to making strides to grow this even more.”

    Scott Mallory, PGA, Director of Golf
    Journey at Pechanga

  • “UnderPar has been a pillar in our revenue strategy for years now. We can always count on their promotion to bring in extra revenue for low demand times at our properties. With great customer service, a wide customer base and a quick turnaround for payments – UnderPar has set themselves apart as the leader in the golf discount world.”

    Josh Ward, Golf Revenue & Marketing Manager
    PGA WEST – The Western Home of Golf in America
    La Quinta Resort & Club, a Waldorf Astoria Resort

  • “We are so thankful to UnderPar for connecting us with the Colorado Golf Association for a branded pre-sale voucher offer. There were no upfront costs, we generated over $30,000 in topline revenue, and a majority of promotion customers came from over 200 miles from our property—what an all-around home run! I highly recommend other Colorado properties to participate in the Colorado Golf Association Member Benefit program.”

    Chris Whelpton, General Manager
    Lakota Canyon Ranch & Golf Club

  • “If I were to describe UnderPar in just one word, it would be “Easy …. uncomplicated, smooth, straightforward, cinch, simple.” Okay, got a little carried away, but UnderPar is just that!! It’s economics 101, when demand is low one needs to turn to UnderPar. We sold 800 rounds in just 6 weeks in a period of which is historically quiet! These very same players also ate in our restaurants and purchased items in the golf shop. We will be turning to UnderPar again [to run another promotion] here shortly!”

    Jeff Sorkness, PGA
    Director of Golf
    Verrado Golf Club™/Victory at Verrado®

  • “UnderPar has been a tremendous partner of Omni La Costa Resort & Spa. Our stay & play packages and golf-only offers generate significant, needle-moving top line revenue figures, in addition to the ancillary spend throughout the resort. If you are looking for a turnkey solution to fill tee times or put heads in beds with favorable commission rates, I would highly recommend contacting UnderPar.”

    Dustin Irwin, PGA
    Club Director
    Omni La Costa Resort & Spa

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