* Mandatory Fields

Growing Your Customer Base Throughout Arizona and Beyond

Powered by UnderPar

Email Marketing That Fuels Immediate & Long Term Revenue Opportunities  

We have years of experience executing hassle-free email promotions for golf courses and resort properties. We do all the heavy lifting, from designing and deploying emails, through partner payment processing on a schedule that works best for you. And no two promotions are alike. Each special offer is focused on customer value while elevating our partner’s public-facing brand.

We always set out to introduce you to new customers, targeting relevant audiences who you then can turn into ongoing customers and new ambassadors in and out-of-market.

In the Arizona market we have three core audiences available for partners to target via email marketing based on the promotional goals set by the property and our team. They include: UnderPar’s proprietary database of 27,000 avid golfers (including existing customers), the Arizona Golf Association membership (AGA Member Benefit Program, targeting 75,000 members), and a database of 100,000+ golfers curated by the National Golf Foundation (NGF).

Additionally, we work with golf properties to build promotions that they send directly through their email delivery system targeting their own marketing database. The PriceLooper Direct solution is great for courses who want to professionalize their marketing and optimize revenue.



  • Launched mid-summer 2018
  • Emails are delivered by the AGA to their database
  • Total participating properties: 17
  • Total promotions: 19
  • Total vouchers purchased: 5,796
  • Top-line program revenue: $437,027.22

AGA Membership Demographic Highlights

  • 75,000+ members; 64% are 50-69 years old; 70% male
  • 55% take 2-3 vacations per year
  • 45% make $100,000+ annual household income


Experience matters!

In Arizona alone, we have facilitated 140 campaigns in partnership with 37 courses, and have sold more than 20k vouchers yielding $1.4M in topline sales.

Key Benefits of Running an UnderPar Promotion 

  • There are no upfront costs for any of our email marketing solutions: UnderPar-only (proprietary database), AGA PriceLooper Member Benefit (members), National Golf Foundation (expanded targeted audience), and PriceLooper Direct (owned database)
  • Our promotion development process is turnkey, so you can focus on your current operations
  • Each promotion you run is worth tens of thousands of dollars in free advertising
  • Many customers and their guests will be introduced to your course for the first time
  • Unlike other marketing partners, we handle 100% of customer service requests
  • We work with you to find the right target audience based on your brand, price-points and objectives

HOW much revenue could you generate?

With UnderPar and AGA Member Benefit campaigns you earn 80% of all voucher sales revenue; and, 100% of the on-property ancillary sales, and all future sales driven by new, repeat golfers. We work closely with participating courses to maximize voucher sales by creating compelling offers that also address current business objectives e.g. increase mid-week, afternoon play. With PriceLooper Direct campaigns the rev split is traditionally better and negotiable.

For those properties that have set database development as a leading priority for their marketing and long-term growth plans, we offer comprehensive database development and promotion management services. Click to learn more.

PriceLooper Promotion Case Studies

The Golf Club at Dove Mountain

The Legacy Golf Club

Verrado Golf Club


Other AGA PriceLooper Partners

Omni Tucson National Resort

Stone Ridge Golf Course

The Oakcreek Country Club

Predator Ridge

Sedona Golf Resort

Sewailo Golf Club

Talking Stick Golf Club

NEXT steps?

Contact: Brian Powell, Account Manager, UnderPar |  602.616.6860  |  brian@underpar.com

Contact: Greg Knuth, U.S. Director, UnderPar |  619.757.7963  |  greg@underpar.com


Do you want to know the TRUE value of every email you add to your marketing database?
Click & drag sliders to adjust






  • “We are so thankful to UnderPar for connecting us with the Arizona Golf Association for an AGA branded pre-sell voucher offer. There were zero up-front costs and the promotion generated over $46,000! This deal really made a huge difference to our rounds count and helped create a safety net for the summer. I highly recommend that every Arizona golf course work with Underpar and the Arizona Golf Association.”

    Tony Barten, General Manager

    The Legacy Golf Club

  • “If I were to describe UnderPar in just one word, it would be “Easy …. uncomplicated, smooth, straightforward, cinch, simple.” Okay, got a little carried away, but UnderPar is just that!! It’s economics 101, when demand is low one needs to turn to UnderPar. We sold 800 rounds in just 6 weeks in a period of which is historically quiet! These very same players also ate in our restaurants and purchased items in the golf shop. We will be turning to UnderPar again [to run another promotion] here shortly!”

    Jeff Sorkness, PGA
    Director of Golf
    Verrado Golf Club™/Victory at Verrado®

  • “UnderPar has been a partner of CrossCreek Golf Club for all 5 years I have been General Manager. I have always been impressed with the professionalism shown by their staff. The customer service is first class and their attention to detail for me as an operator was very helpful. When the UnderPar model was used by CrossCreek, goals for revenue and number of guests were met every time. I highly recommend UnderPar as a partner for golf courses everywhere.”

    Dave Garner
    General Manager
    CrossCreek Golf Club

  • “The Arizona Golf Association and the Arizona Women’s Golf Association connected us with UnderPar who built our offer so that it was featured to the UnderPar, AGA, and AWGA member databases. With zero upfront costs, UnderPar produced an offer that made sense for our needs and brought in not just a large amount of golfers, but a large amount of the RIGHT type, and during the summer months where we can always use more of the right player on property. We are very happy with the outcome of our first offer and look forward to working with all three organizations in the future!”

    Jacob Hermes
    Director of Golf
    The Golf Club at Dove Mountain

  • “Pine Needles/Mid Pines were the first properties to participate in the Carolinas Member Benefit Program three years ago. In three years, we’ve seen well into six-figures in rounds sold. Greg Knuth and the CGA worked with us to focus the offer into a November-to-March window when the new business would have the best impact on our tee sheets. We know that this particular audience is core, avid golfers from North and South Carolina that are good to have on property, and we plan on staging the promo yearly.”

    Kelly R. Miller, President
    Pine Needles Lodge/Mid Pines Inn

  • “We partner with Underpar and the SCGA to get access to the SCGA’s exclusive database of regional, high frequency golfers. These golfers are valuable to Pelican Hill because we can introduce them to our two world class Tom Fazio designed Ocean View golf courses, our magnificent bungalows, villas, spa and 5-star restaurants. UnderPar promotions have always delivered on expectations and are currently part of our future marketing plans.”

    Person Garcia
    Global Director Villa & Leisure Sales
    The Resort at Pelican Hill

  • We partnered with UnderPar and the SCGA to gain access to the SCGA’s exclusive database of regional, high frequency golfers. Marketing to these golfers as part of a PriceLooper Member Benefit program promotion has proven very successful. We are always striving to grow our customer base beyond our current footprint and the UnderPar promotions allow us to do so while delivering a strong ROI.

    Carrie Ruiz, Corporate Director of Golf Sales
    Trump Organization

Ready to generate more course revenue?

Become a Partner

Become a Partner

* Mandatory Fields