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PriceLooper Member Benefit Program

A turnkey solution for member-based golf associations to market to their own database of customers

We Help You Monetize Your Membership Database – While Making Your Association Members Happy Along the Way

We are experts in running email-based, pre-paid voucher promotions. Similar to our Customer Email Promotions solution, our PriceLooper Member Benefit Program is an email marketing solution where we feature enticing pre-paid golf-only and stay & play offers. The primary difference: with PriceLooper MBP we target our partners’ existing database of members and feature compelling offers we know will sell.

We work with golf associations to recruit respected, high revenue-yielding property partners. Once the partner is confirmed, we manage 100% of the campaign – from email delivery to managing all of the financials, directly through our proprietary, online PriceLooper platform.

To start out, we collaborate with our partners – the golf associations and the participating golf courses/resorts – to establish campaigns and offers that will entice the membership to purchase. The marketing overtly conveys “exclusive member benefit.” Successful campaigns unquestionably are perceived by membership as a true benefit which creates deeper loyalty with existing members while also helping to market to new prospects. 

Once the campaign structure and particulars are established, our graphic designers and project managers go to work building on-brand email templates, landing pages and voucher art.

Customers purchase vouchers through our platform and redeem directly with the property. They then go on to enjoy their stay and/or play experience, and the property gains revenue and fuels their ongoing goal of generating repeat business. And as we all know: the better their experience on property, the deeper the loyalty that is created between customer & course. Top-line revenue (total vouchers sales) are split 80/10/10, with 80% going to the golf course, 10% to the association, and 10% to UnderPar.

PriceLooper Promotion Benefits

  • There is no upfront fee to stage a PriceLooper promotion.
  • We provide program marketing materials to the association to use in the recruitment of partner properties.
  • As needed, we will participate in course recruitment calls and discovery meetings.
  • The promotion branding is 100% driven by – and approved by – the property and the golf association.
  • We work with our partners to build the smartest campaign that will not only drive revenue but will also elevate their brands.
  • Our web-based redemption portal is easy-to-use and takes the stress out of managing voucher redemption for the properties.
  • This promotion drives revenue for all parties as well as expanding respective marketing footprints.
  • If a promotion turns out to be a resounding success, we work with all parties to schedule future promotions.

PriceLooper Member Benefit Promotion Case Studies

PriceLooper Member Benefit Program Partners

Member Benefit Program PriceLooper

Member Benefit Program Featured Partners



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  • “The relationship I’ve created with UnderPar, and their promotional ideas, have been invaluable. The amount of players that have filtered through our golf facility because of their promotions has been immense. I look forward to our continued business relationship and to making strides to grow this even more.”

    Scott Mallory, PGA, Director of Golf
    Journey at Pechanga

  • “UnderPar has been a pillar in our revenue strategy for years now. We can always count on their promotion to bring in extra revenue for low demand times at our properties. With great customer service, a wide customer base and a quick turnaround for payments – UnderPar has set themselves apart as the leader in the golf discount world.”

    Josh Ward, Golf Revenue & Marketing Manager
    PGA WEST – The Western Home of Golf in America
    La Quinta Resort & Club, a Waldorf Astoria Resort

  • “We believe UnderPar is the best pre-paid email marketing solution available to us in the market. They have a strong database, provide great customer service (to us and to customers who purchase vouchers), and we can rely on the promotions to deliver on the revenue we have budgeted. UnderPar has proven to be an all-around great solution.”

    Eric Lohman, General Manager, PGA
    Monarch Beach Golf Links

  • “In our role as a management company one of our most important responsibilities is to bring new golfers out to managed courses. UnderPar has always worked with us to structure offers that fill need periods with new golfers. They consistently create compelling promotions for us that raise our revenue without negatively affecting our regular business.”

    Stan Gonzales
    Regional Manager
    Southern California
    Touchstone Golf

  • “UnderPar has been a tremendous partner of Omni La Costa Resort & Spa. Our stay & play packages and golf-only offers generate significant, needle-moving top line revenue figures, in addition to the ancillary spend throughout the resort. If you are looking for a turnkey solution to fill tee times or put heads in beds with favorable commission rates, I would highly recommend contacting UnderPar.”

    Dustin Irwin, PGA
    Club Director
    Omni La Costa Resort & Spa

  • “We partner with Underpar and the SCGA to get access to the SCGA’s exclusive database of regional, high frequency golfers. These golfers are valuable to Pelican Hill because we can introduce them to our two world class Tom Fazio designed Ocean View golf courses, our magnificent bungalows, villas, spa and 5-star restaurants. UnderPar promotions have always delivered on expectations and are currently part of our future marketing plans.”

    Person Garcia
    Global Director Villa & Leisure Sales
    The Resort at Pelican Hill

  • “Here at Tijeras Creek Golf Club we just completed a combined offer with our sister course Monarch Beach Golf Links. We could not be happier at the amount of new business that was introduced to our facility. The idea of sending the offer to both databases brought a tremendous amount of avid golfers to our location that may not have considered a visit to our facility in the past. We were able to structure an enticing price that was a true value at both facilities, and ensured our brands were well represented. I feel the UnderPar campaign helped us not only fill our tee sheet, but also add repeat customers.”

    Tom Horaney, General Manager
    Tijeras Creek Golf Club

  • “Pine Needles/Mid Pines were the first properties to participate in the Carolinas Member Benefit Program three years ago. In three years, we’ve seen well into six-figures in rounds sold. Greg Knuth and the CGA worked with us to focus the offer into a November-to-March window when the new business would have the best impact on our tee sheets. We know that this particular audience is core, avid golfers from North and South Carolina that are good to have on property, and we plan on staging the promo yearly.”

    Kelly R. Miller, President
    Pine Needles Lodge/Mid Pines Inn

  • “We are so thankful to UnderPar for connecting us with the Colorado Golf Association for a branded pre-sale voucher offer. There were no upfront costs, we generated over $30,000 in topline revenue, and a majority of promotion customers came from over 200 miles from our property—what an all-around home run! I highly recommend other Colorado properties to participate in the Colorado Golf Association Member Benefit program.”

    Chris Whelpton, General Manager
    Lakota Canyon Ranch & Golf Club

  • We partnered with UnderPar and the SCGA to gain access to the SCGA’s exclusive database of regional, high frequency golfers. Marketing to these golfers as part of a PriceLooper Member Benefit program promotion has proven very successful. We are always striving to grow our customer base beyond our current footprint and the UnderPar promotions allow us to do so while delivering a strong ROI.

    Carrie Ruiz, Corporate Director of Golf Sales
    Trump Organization

  • “If I were to describe UnderPar in just one word, it would be “Easy …. uncomplicated, smooth, straightforward, cinch, simple.” Okay, got a little carried away, but UnderPar is just that!! It’s economics 101, when demand is low one needs to turn to UnderPar. We sold 800 rounds in just 6 weeks in a period of which is historically quiet! These very same players also ate in our restaurants and purchased items in the golf shop. We will be turning to UnderPar again [to run another promotion] here shortly!”

    Jeff Sorkness, PGA
    Director of Golf
    Verrado Golf Club™/Victory at Verrado®

  • “The Arizona Golf Association and the Arizona Women’s Golf Association connected us with UnderPar who built our offer so that it was featured to the UnderPar, AGA, and AWGA member databases. With zero upfront costs, UnderPar produced an offer that made sense for our needs and brought in not just a large amount of golfers, but a large amount of the RIGHT type, and during the summer months where we can always use more of the right player on property. We are very happy with the outcome of our first offer and look forward to working with all three organizations in the future!”

    Jacob Hermes
    Director of Golf
    The Golf Club at Dove Mountain

  • “UnderPar has been a partner of CrossCreek Golf Club for all 5 years I have been General Manager. I have always been impressed with the professionalism shown by their staff. The customer service is first class and their attention to detail for me as an operator was very helpful. When the UnderPar model was used by CrossCreek, goals for revenue and number of guests were met every time. I highly recommend UnderPar as a partner for golf courses everywhere.”

    Dave Garner
    General Manager
    CrossCreek Golf Club

  • “We are so thankful to UnderPar for connecting us with the Arizona Golf Association for an AGA branded pre-sell voucher offer. There were zero up-front costs and the promotion generated over $46,000! This deal really made a huge difference to our rounds count and helped create a safety net for the summer. I highly recommend that every Arizona golf course work with Underpar and the Arizona Golf Association.”

    Tony Barten, General Manager

    The Legacy Golf Club