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UnderPar Partner Resources

We strive for golf properties, management companies and golf associations to think of us as a go-to marketing asset and partner.

Become a Partner

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When asked the question our answer is always 95%.

Everytime we talk with a golf property for the first time inevitably we are asked the question: How many of your partners run a 2nd promotion? Proudly we share the number – 95%. For any business that number represents great customer retention. We are able to keep our retention in the 95% range because of our commitment to being more than just a vendor to the golf properties we work with. Their success is our success so we offer up not only our turnkey marketing solutions to help them generate revenue and new golfers, but we also act as a sounding board for new marketing promotional concepts, CRM email marketing strategies, and all-things marketing education and planning. We get a kick out of sharing our 40+ combined years of golf industry marketing expertise. Here are a collection of resources to help you execute smarter marketing promotions and to educate you on how UnderPar likes to operate as a go-to marketing asset.

 

Marketing Resources

Top 5 Tips for Ruling Online Engagement

Top 5 Tips to Run a Successful Email Marketing Program

Top 5 Tips to Optimize Your Website for Bookings and Sales

Top 10 Reasons to Partner with UnderPar

Top 10 Ways to Spend the Money You’ll Make with UnderPar

 

Partner Case Studies

Monarch Beach Golf Links/Monarch Beach Resort (Email Promotion)

Monarch Beach Golf Links (PriceLooper)

Journey at Pechanga (Email Promotion)

Ross Resorts (PriceLooper)

The Golf Club at Dove Mountain (PriceLooper)

 

Partner Video Testimonials

Monarch Beach Golf Links (Email Promotion, PriceLooper and Database Growth Promotions)

 

Prospective Customer One-Sheets

UnderPar Email Promotion Solutions Summary

Management Company Solutions

Golf Association Member Advantage Solutions

 

Partner Testimonial Video

Eric Lohman, PGA GM Monarch Beach Golf Links

 

 

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Become a Partner

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PARTNER TESTIMONIALS

  • “The Arizona Golf Association and the Arizona Women’s Golf Association connected us with UnderPar who built our offer so that it was featured to the UnderPar, AGA, and AWGA member databases. With zero upfront costs, UnderPar produced an offer that made sense for our needs and brought in not just a large amount of golfers, but a large amount of the RIGHT type, and during the summer months where we can always use more of the right player on property. We are very happy with the outcome of our first offer and look forward to working with all three organizations in the future!”

    Jacob Hermes
    Director of Golf
    The Golf Club at Dove Mountain

  • “We believe UnderPar is the best pre-paid email marketing solution available to us in the market. They have a strong database, provide great customer service (to us and to customers who purchase vouchers), and we can rely on the promotions to deliver on the revenue we have budgeted. UnderPar has proven to be an all-around great solution.”

    Eric Lohman, General Manager, PGA
    Monarch Beach Golf Links

  • “UnderPar has been a partner of CrossCreek Golf Club for all 5 years I have been General Manager. I have always been impressed with the professionalism shown by their staff. The customer service is first class and their attention to detail for me as an operator was very helpful. When the UnderPar model was used by CrossCreek, goals for revenue and number of guests were met every time. I highly recommend UnderPar as a partner for golf courses everywhere.”

    Dave Garner
    General Manager
    CrossCreek Golf Club

  • “The relationship I’ve created with UnderPar, and their promotional ideas, have been invaluable. The amount of players that have filtered through our golf facility because of their promotions has been immense. I look forward to our continued business relationship and to making strides to grow this even more.”

    Scott Mallory, PGA, Director of Golf
    Journey at Pechanga

  • “UnderPar has been a pillar in our revenue strategy for years now. We can always count on their promotion to bring in extra revenue for low demand times at our properties. With great customer service, a wide customer base and a quick turnaround for payments – UnderPar has set themselves apart as the leader in the golf discount world.”

    Josh Ward, Golf Revenue & Marketing Manager
    PGA WEST – The Western Home of Golf in America
    La Quinta Resort & Club, a Waldorf Astoria Resort

  • “Pine Needles/Mid Pines were the first properties to participate in the Carolinas Member Advantage program three years ago. In three years, we’ve seen well into six-figures in rounds sold. Greg Knuth and the CGA worked with us to focus the offer into a November-to-March window when the new business would have the best impact on our tee sheets. We know that this particular audience is core, avid golfers from North and South Carolina that are good to have on property, and we plan on staging the promo yearly.”

    Kelly R. Miller, President
    Pine Needles Lodge/Mid Pines Inn

  • “In our role as a management company one of our most important responsibilities is to bring new golfers out to managed courses. UnderPar has always worked with us to structure offers that fill need periods with new golfers. They consistently create compelling promotions for us that raise our revenue without negatively affecting our regular business.”

    Stan Gonzales
    Regional Manager
    Southern California
    Touchstone Golf