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UnderPar Partner Resources

We strive for golf properties, management companies and golf associations to think of us as a go-to marketing asset and partner.

When asked the question our answer is always 95%.

Everytime we talk with a golf property for the first time inevitably we are asked the question: How many of your partners run a 2nd promotion? Proudly we share the number – 95%. For any business that number represents great customer retention. We are able to keep our retention in the 95% range because of our commitment to being more than just a vendor to the golf properties we work with. Their success is our success so we offer up not only our turnkey marketing solutions to help them generate revenue and new golfers, but we also act as a sounding board for new marketing promotional concepts, CRM email marketing strategies, and all-things marketing education and planning. We get a kick out of sharing our 40+ combined years of golf industry marketing expertise. Here are a collection of resources to help you execute smarter marketing promotions and to educate you on how UnderPar likes to operate as a go-to marketing asset.

Marketing Resources

Top 5 Tips for Ruling Online Engagement

Top 5 Tips to Run a Successful Email Marketing Program

Top 5 Tips to Optimize Your Website for Bookings and Sales

Top 10 Reasons to Partner with UnderPar

Top 10 Ways to Spend the Money You’ll Make with UnderPar

Partner Case Studies

The Golf Club at Dove Mountain (Email Promotion & PriceLooper Member Benefit Program)

Horseshoe Bay Resort (PriceLooper Member Benefit Program)

Hyatt Regency Hill Country Golf & Resort Spa (PriceLooper Member Benefit Program)

Journey at Pechanga (Email Promotion)

Lakota Canyon Ranch & Golf Club (PriceLooper Member Benefit Program)

The Legacy Golf Club – Phoenix, AZ (PriceLooper Member Benefit Program)

The Legacy Golf Club – Las Vegas, NV (PriceLooper Member Benefit Program)

Omni Amelia Island Plantation (PriceLooper Member Benefit Program)

Omni La Costa Resort & Spa (Email Promotion)

The Resort at Pelican Hill (PriceLooper Member Benefit Program)

Monarch Beach Golf Links/Monarch Beach Resort (Email Promotion)

Monarch Beach Golf Links (PriceLooper Direct)

Oak Ridge Country Club (PriceLooper Member Benefit Program)

Rollingstone Ranch Golf Club (PriceLooper Member Benefit Program)

Ross Resorts / Pine Needles (PriceLooper Member Benefit Program)

Tijeras Creek Golf Club & Monarch Beach Golf Links (PriceLooper Direct)

Trump National Golf Club – Los Angeles (PriceLooper Member Benefit Program)

Verrado Golf Club (PriceLooper Member Benefit Program)

Partner Video Testimonial

Monarch Beach Golf Links (Email Promotion, PriceLooper and Database Growth Promotions)

Prospective Customer One-Sheets

UnderPar Email Promotion Solutions Summary

Management Company Solutions

Golf Association Member Benefit Solutions

Partner Testimonial Video

Eric Lohman, PGA GM Monarch Beach Golf Links




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  • “The Arizona Golf Association and the Arizona Women’s Golf Association connected us with UnderPar who built our offer so that it was featured to the UnderPar, AGA, and AWGA member databases. With zero upfront costs, UnderPar produced an offer that made sense for our needs and brought in not just a large amount of golfers, but a large amount of the RIGHT type, and during the summer months where we can always use more of the right player on property. We are very happy with the outcome of our first offer and look forward to working with all three organizations in the future!”

    Jacob Hermes
    Director of Golf
    The Golf Club at Dove Mountain

  • “We believe UnderPar is the best pre-paid email marketing solution available to us in the market. They have a strong database, provide great customer service (to us and to customers who purchase vouchers), and we can rely on the promotions to deliver on the revenue we have budgeted. UnderPar has proven to be an all-around great solution.”

    Eric Lohman, General Manager, PGA
    Monarch Beach Golf Links

  • “UnderPar has been a partner of CrossCreek Golf Club for all 5 years I have been General Manager. I have always been impressed with the professionalism shown by their staff. The customer service is first class and their attention to detail for me as an operator was very helpful. When the UnderPar model was used by CrossCreek, goals for revenue and number of guests were met every time. I highly recommend UnderPar as a partner for golf courses everywhere.”

    Dave Garner
    General Manager
    CrossCreek Golf Club

  • “The relationship I’ve created with UnderPar, and their promotional ideas, have been invaluable. The amount of players that have filtered through our golf facility because of their promotions has been immense. I look forward to our continued business relationship and to making strides to grow this even more.”

    Scott Mallory, PGA, Director of Golf
    Journey at Pechanga

  • “UnderPar has been a pillar in our revenue strategy for years now. We can always count on their promotion to bring in extra revenue for low demand times at our properties. With great customer service, a wide customer base and a quick turnaround for payments – UnderPar has set themselves apart as the leader in the golf discount world.”

    Josh Ward, Golf Revenue & Marketing Manager
    PGA WEST – The Western Home of Golf in America
    La Quinta Resort & Club, a Waldorf Astoria Resort

  • “Pine Needles/Mid Pines were the first properties to participate in the Carolinas Member Benefit Program three years ago. In three years, we’ve seen well into six-figures in rounds sold. Greg Knuth and the CGA worked with us to focus the offer into a November-to-March window when the new business would have the best impact on our tee sheets. We know that this particular audience is core, avid golfers from North and South Carolina that are good to have on property, and we plan on staging the promo yearly.”

    Kelly R. Miller, President
    Pine Needles Lodge/Mid Pines Inn

  • “In our role as a management company one of our most important responsibilities is to bring new golfers out to managed courses. UnderPar has always worked with us to structure offers that fill need periods with new golfers. They consistently create compelling promotions for us that raise our revenue without negatively affecting our regular business.”

    Stan Gonzales
    Regional Manager
    Southern California
    Touchstone Golf

  • “UnderPar has been a tremendous partner of Omni La Costa Resort & Spa. Our stay & play packages and golf-only offers generate significant, needle-moving top line revenue figures, in addition to the ancillary spend throughout the resort. If you are looking for a turnkey solution to fill tee times or put heads in beds with favorable commission rates, I would highly recommend contacting UnderPar.”

    Dustin Irwin, PGA
    Club Director
    Omni La Costa Resort & Spa

  • “We partner with Underpar and the SCGA to get access to the SCGA’s exclusive database of regional, high frequency golfers. These golfers are valuable to Pelican Hill because we can introduce them to our two world class Tom Fazio designed Ocean View golf courses, our magnificent bungalows, villas, spa and 5-star restaurants. UnderPar promotions have always delivered on expectations and are currently part of our future marketing plans.”

    Person Garcia
    Global Director Villa & Leisure Sales
    The Resort at Pelican Hill

  • “Here at Tijeras Creek Golf Club we just completed a combined offer with our sister course Monarch Beach Golf Links. We could not be happier at the amount of new business that was introduced to our facility. The idea of sending the offer to both databases brought a tremendous amount of avid golfers to our location that may not have considered a visit to our facility in the past. We were able to structure an enticing price that was a true value at both facilities, and ensured our brands were well represented. I feel the UnderPar campaign helped us not only fill our tee sheet, but also add repeat customers.”

    Tom Horaney, General Manager
    Tijeras Creek Golf Club

  • We partnered with UnderPar and the SCGA to gain access to the SCGA’s exclusive database of regional, high frequency golfers. Marketing to these golfers as part of a PriceLooper Member Benefit program promotion has proven very successful. We are always striving to grow our customer base beyond our current footprint and the UnderPar promotions allow us to do so while delivering a strong ROI.

    Carrie Ruiz, Corporate Director of Golf Sales
    Trump Organization

  • “If I were to describe UnderPar in just one word, it would be “Easy …. uncomplicated, smooth, straightforward, cinch, simple.” Okay, got a little carried away, but UnderPar is just that!! It’s economics 101, when demand is low one needs to turn to UnderPar. We sold 800 rounds in just 6 weeks in a period of which is historically quiet! These very same players also ate in our restaurants and purchased items in the golf shop. We will be turning to UnderPar again [to run another promotion] here shortly!”

    Jeff Sorkness, PGA
    Director of Golf
    Verrado Golf Club™/Victory at Verrado®

  • “We are so thankful to UnderPar for connecting us with the Colorado Golf Association for a branded pre-sale voucher offer. There were no upfront costs, we generated over $30,000 in topline revenue, and a majority of promotion customers came from over 200 miles from our property—what an all-around home run! I highly recommend other Colorado properties to participate in the Colorado Golf Association Member Benefit program.”

    Chris Whelpton, General Manager
    Lakota Canyon Ranch & Golf Club