MONARCH BEACH GOLF LINKS CASE STUDY
Hole-In-One Contest Engagement
We help golf properties stage ongoing, turnkey campaigns.
EXPERIENCE UnderPar, the long-standing leader in facilitating golf property marketing solutions, has launched a turnkey, hole-in-one contest solution for golf properties wanting to substantially grow their marketing email database. And the program is free.
SIMPLICITY Players pay NOTHING to participate. All they need to do is opt-in to the contest by providing us their email address and agreeing to the contest terms & conditions. Then, on a designated hole, each player takes a single, wishful swing. And we capture the whole experience via an HD camera that is remotely operated. No need for witnesses. Ever.
THEY WIN. YOU WIN. When a golfer hits a hole-in-one they receive a $2,000 golf shop shopping spree –- paid for by UnderPar. Your golf course gains the full $2,000 transaction as top-line revenue, ensuring everyone benefits when the lucky golfer scores an ace.
FUTURE BENEFITS Each golfer has knowingly “opted-in” to receive future email marketing messages from your property and UnderPar. The more qualified emails you collect, the more revenue you are guaranteed to generate in the very near future. And to kick things off, we’ll give you $1 for every email you collect that is new to UnderPar’s database.
WE PAY FOR:
CAMERA TECHNOLOGY Remote Spartan cameras, including all professional installation costs, feature: waterproof/weatherproof, remotely operated, powered by Verizon Wireless, do not require outside power or internet access, all footage is stored in the cloud, and no course management needed.
WEB PAGE We acquire a special URL particular to your property and build and host a simple web page where contestants sign-up.
PRINTING If needed, we cover the hard cost of printing entry cards which can be placed on carts, positioned at check-in, etc.
SHOPPING SPREE When a hole-in-one participant hits the “shot of their life,” we cover the cost of his or her $2,000 shopping spree. #winning
KNOWLEDGE UnderPar provides scripts for staff to help with communicating the campaign specifics to golfers. Bottom line: We work with partners to establish a process that is efficient and will lead to a significant number of golfers participating in the promotion every day.
SUCCESS We’ve come to find that the best way to ensure program success is for golfers to sign up at check-in or with the outside services staff/starter. Once the process is established, it becomes second nature to staff.
TECHNOLOGY We provide a dedicated web page where contestants’ email addresses are captured when they agree to T&C’s. The page is a simple and easy-to-facilitate solution for your tournament staff to email to events in advance of their big day.
PEACE-OF-MIND Every participating golf course can cancel the program with no penalty at any time. Not that you’d ever want to.
Hole-In-One Contest Engagement
Program launch: Summer 2018
Total emails collected to date: 6,000*
“The campaign has been a resounding success. Not only are we growing our email marketing database at no cost, but our customers are having more fun on the course, trying to hit the “winning” shot. UnderPar has delivered to us a fully turnkey campaign. We make money, our customers enjoy the contest, and we’re growing our email database at a rate that we would never be able to without investing significant resources to run ongoing online contests.”
Sales & Marketing Manager
Assistant Golf Professional
*As of April 9, 2019
“UnderPar has been a partner of CrossCreek Golf Club for all 5 years I have been General Manager. I have always been impressed with the professionalism shown by their staff. The customer service is first class and their attention to detail for me as an operator was very helpful. When the UnderPar model was used by CrossCreek, goals for revenue and number of guests were met every time. I highly recommend UnderPar as a partner for golf courses everywhere.”
CrossCreek Golf Club
“The relationship I’ve created with UnderPar, and their promotional ideas, have been invaluable. The amount of players that have filtered through our golf facility because of their promotions has been immense. I look forward to our continued business relationship and to making strides to grow this even more.”
Scott Mallory, PGA, Director of Golf
Journey at Pechanga
“We believe UnderPar is the best pre-paid email marketing solution available to us in the market. They have a strong database, provide great customer service (to us and to customers who purchase vouchers), and we can rely on the promotions to deliver on the revenue we have budgeted. UnderPar has proven to be an all-around great solution.”
Eric Lohman, General Manager, PGA
Monarch Beach Golf Links
“UnderPar has been a pillar in our revenue strategy for years now. We can always count on their promotion to bring in extra revenue for low demand times at our properties. With great customer service, a wide customer base and a quick turnaround for payments – UnderPar has set themselves apart as the leader in the golf discount world.”
Josh Ward, Golf Revenue & Marketing Manager
PGA WEST – The Western Home of Golf in America
La Quinta Resort & Club, a Waldorf Astoria Resort
“UnderPar has been a tremendous partner of Omni La Costa Resort & Spa. Our stay & play packages and golf-only offers generate significant, needle-moving top line revenue figures, in addition to the ancillary spend throughout the resort. If you are looking for a turnkey solution to fill tee times or put heads in beds with favorable commission rates, I would highly recommend contacting UnderPar.”
Dustin Irwin, PGA
Omni La Costa Resort & Spa
“Pine Needles/Mid Pines were the first properties to participate in the Carolinas Member Benefit Program three years ago. In three years, we’ve seen well into six-figures in rounds sold. Greg Knuth and the CGA worked with us to focus the offer into a November-to-March window when the new business would have the best impact on our tee sheets. We know that this particular audience is core, avid golfers from North and South Carolina that are good to have on property, and we plan on staging the promo yearly.”
Kelly R. Miller, President
Pine Needles Lodge/Mid Pines Inn
“The Arizona Golf Association and the Arizona Women’s Golf Association connected us with UnderPar who built our offer so that it was featured to the UnderPar, AGA, and AWGA member databases. With zero upfront costs, UnderPar produced an offer that made sense for our needs and brought in not just a large amount of golfers, but a large amount of the RIGHT type, and during the summer months where we can always use more of the right player on property. We are very happy with the outcome of our first offer and look forward to working with all three organizations in the future!”
Director of Golf
The Golf Club at Dove Mountain
“Here at Tijeras Creek Golf Club we just completed a combined offer with our sister course Monarch Beach Golf Links. We could not be happier at the amount of new business that was introduced to our facility. The idea of sending the offer to both databases brought a tremendous amount of avid golfers to our location that may not have considered a visit to our facility in the past. We were able to structure an enticing price that was a true value at both facilities, and ensured our brands were well represented. I feel the UnderPar campaign helped us not only fill our tee sheet, but also add repeat customers.”
Tom Horaney, General Manager
Tijeras Creek Golf Club
“In our role as a management company one of our most important responsibilities is to bring new golfers out to managed courses. UnderPar has always worked with us to structure offers that fill need periods with new golfers. They consistently create compelling promotions for us that raise our revenue without negatively affecting our regular business.”
“If I were to describe UnderPar in just one word, it would be “Easy …. uncomplicated, smooth, straightforward, cinch, simple.” Okay, got a little carried away, but UnderPar is just that!! It’s economics 101, when demand is low one needs to turn to UnderPar. We sold 800 rounds in just 6 weeks in a period of which is historically quiet! These very same players also ate in our restaurants and purchased items in the golf shop. We will be turning to UnderPar again [to run another promotion] here shortly!”
Jeff Sorkness, PGA
Director of Golf
Verrado Golf Club™/Victory at Verrado®
“We partner with Underpar and the SCGA to get access to the SCGA’s exclusive database of regional, high frequency golfers. These golfers are valuable to Pelican Hill because we can introduce them to our two world class Tom Fazio designed Ocean View golf courses, our magnificent bungalows, villas, spa and 5-star restaurants. UnderPar promotions have always delivered on expectations and are currently part of our future marketing plans.”
Global Director Villa & Leisure Sales
The Resort at Pelican Hill