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UnderPar On-Course Engagements

Everybody wins! Golfers have more fun. And golf courses grow their email databases.

Your Email Database is Your Strongest Marketing Asset

We’ve all played in golf tournaments that have dragged on and on. The host had all the right intentions, but the on-course experience lacked that extra something to leave a lasting impression. Well, that’s where UnderPar comes in. We have tons of experience staging fun on-course engagements centered around golf swing video capture and Hole-in-One contests. Those on the course who want to participate (everyone does!), provide their email address in exchange for a fun – and socially sharable – video capture; or, for an entry into the contest. Each activity is a win, win, win – for the tourney host, for the participant, and for the golf course!

Email Capture Promotion Benefits

  • Both promotions are free marketing solutions for your property. Yes, free.
  • To stage either or both promotions you will need to provide volunteers – but the heavy lifting will already be done in advance.
  • All emails captured will be provided to the course and the tournament host to be used for future marketing campaigns. The participants are fully “opting in” to the marketing they will be receiving from you in the future.
  • UnderPar will cover the cost of insurance for a $10,000 Hole-in-One prize. If no one hits a Hole-in-One, we’ll give out a $100 gift card to the course pro shop.
  • If done right, the golf course can promote their golf instruction services by providing free tips and drills to swing video capture participants. For a small investment of time, the free advertising can lead to future booked lessons.

CLICK to learn more about our Hole-in-One Contest Engagements solution. 



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  • “UnderPar has been a partner of CrossCreek Golf Club for all 5 years I have been General Manager. I have always been impressed with the professionalism shown by their staff. The customer service is first class and their attention to detail for me as an operator was very helpful. When the UnderPar model was used by CrossCreek, goals for revenue and number of guests were met every time. I highly recommend UnderPar as a partner for golf courses everywhere.”

    Dave Garner
    General Manager
    CrossCreek Golf Club

  • “The relationship I’ve created with UnderPar, and their promotional ideas, have been invaluable. The amount of players that have filtered through our golf facility because of their promotions has been immense. I look forward to our continued business relationship and to making strides to grow this even more.”

    Scott Mallory, PGA, Director of Golf
    Journey at Pechanga

  • “UnderPar has been a pillar in our revenue strategy for years now. We can always count on their promotion to bring in extra revenue for low demand times at our properties. With great customer service, a wide customer base and a quick turnaround for payments – UnderPar has set themselves apart as the leader in the golf discount world.”

    Josh Ward, Golf Revenue & Marketing Manager
    PGA WEST – The Western Home of Golf in America
    La Quinta Resort & Club, a Waldorf Astoria Resort

  • “We believe UnderPar is the best pre-paid email marketing solution available to us in the market. They have a strong database, provide great customer service (to us and to customers who purchase vouchers), and we can rely on the promotions to deliver on the revenue we have budgeted. UnderPar has proven to be an all-around great solution.”

    Eric Lohman, General Manager, PGA
    Monarch Beach Golf Links

  • “Pine Needles/Mid Pines were the first properties to participate in the Carolinas Member Benefit Program three years ago. In three years, we’ve seen well into six-figures in rounds sold. Greg Knuth and the CGA worked with us to focus the offer into a November-to-March window when the new business would have the best impact on our tee sheets. We know that this particular audience is core, avid golfers from North and South Carolina that are good to have on property, and we plan on staging the promo yearly.”

    Kelly R. Miller, President
    Pine Needles Lodge/Mid Pines Inn

  • “The Arizona Golf Association and the Arizona Women’s Golf Association connected us with UnderPar who built our offer so that it was featured to the UnderPar, AGA, and AWGA member databases. With zero upfront costs, UnderPar produced an offer that made sense for our needs and brought in not just a large amount of golfers, but a large amount of the RIGHT type, and during the summer months where we can always use more of the right player on property. We are very happy with the outcome of our first offer and look forward to working with all three organizations in the future!”

    Jacob Hermes
    Director of Golf
    The Golf Club at Dove Mountain

  • “In our role as a management company one of our most important responsibilities is to bring new golfers out to managed courses. UnderPar has always worked with us to structure offers that fill need periods with new golfers. They consistently create compelling promotions for us that raise our revenue without negatively affecting our regular business.”

    Stan Gonzales
    Regional Manager
    Southern California
    Touchstone Golf

  • “UnderPar has been a tremendous partner of Omni La Costa Resort & Spa. Our stay & play packages and golf-only offers generate significant, needle-moving top line revenue figures, in addition to the ancillary spend throughout the resort. If you are looking for a turnkey solution to fill tee times or put heads in beds with favorable commission rates, I would highly recommend contacting UnderPar.”

    Dustin Irwin, PGA
    Club Director
    Omni La Costa Resort & Spa