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Database Development & Marketing Planning Solutions

Succesful courses optimize their email marketing as part of an ongoing strategic plan

 

Become a Partner

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Two is always bigger—and in this case more experienced—than one.

Working together tightly, like the fit of a fresh glove out of the box, UnderPar and Saint Street collaborate with golf properties to create digital marketing programs with a focus on developing monetizable marketing databases. Simply put: their combined resources help each golf course they work with to grow their own database and optimize the money they directly make from it.


Based in Orange County, CA, Saint Street is a leading digital marketing agency with vast experience supporting hospitality and golf industry clients. From email marketing to digital ad buying to lead-gen promotions, Saint Street works with companies to squeeze out the most ROI they can from their marketing efforts.

 


Founded in 2010, UnderPar has partnered with more than 750 resort, public and private golf courses across North America, working with each course to monetize email marketing, while also supporting their efforts to grow their own marketing databases through a variety of digital campaigns and on-course engagements.

 

THE CORE SERVICES WE FEATURE

No two golf properties are alike. And because of that, we never recommend cookie cutter solutions to the properties we work with. We’re committed to helping each of our partners grow and maximize the value of their database while generating brand awareness in and out of market.

Marketing Planning, Strategy and Budgeting

Enter to Win Promotions/Contests: Turnkey Strategy, Graphic Design and Project Management

Email Marketing Planning &  Template Design Full Design & Project Management

Hole in One Promotion Programs

PriceLooper Direct Campaigns: Turnkey email campaigns targeting customers’ own databases

Media Buying: Social, Google, Retargeting, Online Display and Print

Marketing Audits: Digital Only and Full Strategy/Execution Reviews

Website Design, Development & Optimization

Branding & Graphic Design Services

TOP 5 REASONS WHY YOU SHOULD GROW YOUR MARKETING DATABASE

  1. The bigger your database, the more customers you will serve throughout the year.
  2. As your database grows, more golfers will be kept abreast of course news, promotions, tournaments and more, and they will likely share that news with their peers avid golfers who will become your customers.
  3. If or better yet, when you partner with UnderPar to facilitate a PriceLooper Direct white label promotion ( info ), the bigger the database you have at that time, the more top line revenue you will gain, leading to a filled tee sheet.
  4. The average annual value of every marketing email added to a property’s database is $21. This figure was calculated by surveying
    dozens of golf course partners throughout North America.
  5. The bigger your database, the more revenue your golf course will generate this year and into the future.

 

Eric Lohman, UnderPar partner

Eric Lohman
PGA GM
Monarch Beach Golf Links

“Working with UnderPar and the team at Saint Street has helped us grow our database significantly over the past four years. And with their guidance,  we’ve been able to establish what the true value is of every email we gain through marketing efforts. That knowledge helps to drive out marketing planning and budgeting.”

SAMPLE DATABASE GROWTH CAMPAIGNS

Tier Level: I

  • Number of Partners: 2
  • Creative Support: Yes
  • Submission Platform Management: Yes
  • Media Buy: No
  • Total Entries: 6,000
  • New Emails Generated: 4,000

Year’s Worth of Titleist: https://www.underpar.com/titleist

Mystery Bag of Clubs: https://www.underpar.com/mystery

Gift Certificate Giveaway: https://www.underpar.com/gift-cert-giveaway

Tier Level: II

  • Number of Partners: 3
  • Creative Support: Yes
  • Submission Platform Management: Yes
  • Media Buy: Yes
  • Total Entries: 21,300
  • New Emails Generated: 14,500

Tier Level: III

  • Number of Partners: 6
  • Creative Support: Yes
  • Submission Platform Management: Yes
  • Media Buy: Yes
  • Total Entries: 26,000
  • New Emails Generated: 20,000

Free Golf for a Year: https://www.underpar.com/monarch-tijeras

World Junior Girls Championship Pro-Am: https://www.underpar.com/goodwood

Maple Leafs Pro-Am: https://www.underpar.com/leafs-classic

DO YOU KNOW HOW VALUABLE YOUR EMAIL DATABASE IS TO YOUR BUSINESS?

EMAIL VALUE CALCULATOR

Do you want to know the TRUE value of every email you add to your marketing database?
Click & drag sliders to adjust
LEARN MORE ABOUT OUR FORMULA

For years, we’ve been working with golf courses and resort properties to grow their email databases. Through these efforts, and in collaboration with a sampling of properties across the U.S., we have been able to calculate an annual true value per email for each new email that is added to an existing database. Here is a breakdown of the average UnderPar partner and the obtainable growth we project after a one year commitment of focused marketing and database growth efforts. Email marketing has been proven to work, so make an investment in growing your database today.

 

A Simple Formula to Follow

  1. Grow your database
  2. Become a smart email marketer
  3. Increase your revenue

LET’S TALK

Greg Knuth

Director of Operations

UnderPar

619.822.2090

greg@underpar.com

Chris Lohman

Partner & Head of Strategy

Saint Street

714.782.9691 x700

chris@saintst.com

Ready to generate more course revenue?

Become a Partner

Become a Partner

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