Growing Your Customer Base Throughout the Florida Market and Beyond
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Email Marketing That Fuels Immediate & Long Term Revenue Opportunities
We have years of experience executing hassle-free email promotions for golf courses and resort properties. We do all the heavy lifting, from designing and deploying emails, through partner payment processing on a schedule that works best for you. And no two promotions are alike. Each special offer is focused on customer value while elevating our partner’s public-facing brand.
We always set out to introduce you to new customers, targeting relevant audiences who you then can turn into ongoing customers and new ambassadors in and out-of-market.
For the Florida Market we have multiple audiences available for partner properties to target via email marking based on the promotional goals set by your property and your team. Whether your current focus is drive in audiences for single night stays, golfers for the soft period before twilight starts, multiple night stays from out of state golfers, or you in a slow time of year where you need to drive as much revenue as possible – we have an audience for your offer!
UnderPar Audience Options
UnderPar Southeast Database: We have established a proprietary database of more than 56,000 avid golfers in the immediate and surrounding markets.
Florida State Golf Association: Your special offer could be targeted to more than 290,000 association members.
National Golf Foundation: Tap into the Foundation’s hyper-targeted audience of 93,000 avid Florida-market golfers who love to travel.
UnderPar North America Database: Florida courses and resorts that want exposure to feeder markets will have access to 370,000 avid golfers in the U.S. and Canada.
Tapping Into Your Own Database to Generate Immediate Revenue
Additionally, we work with golf properties to build promotions that they send directly through their email delivery system targeting their own marketing database. The PriceLooper Direct solution is great for courses who want to professionalize their marketing and optimize revenue.
Key Benefits of Running an UnderPar Promotion
- There are no upfront costs
- Our promotion development process is turnkey, so you can focus on your current operations
- Each promotion you run is worth tens of thousands of dollars in free advertising
- Many customers and their guests will be introduced to your course for the first time
- Unlike other marketing partners, we handle 100% of customer service requests
- With thousands of promotions under our belts, we know which promotions perform the best
- We work with you to find the right target audience based on your brand, price-points and objectives
Experience Matters!
Founded in 2010, UnderPar has facilitated nearly 5,000 promotions for more than 800 resort, public and private golf courses across North America. In Florida alone, we have facilitated 27 campaigns in partnership with 13 properties, and have sold 2,737 vouchers yielding $1,170,929 in topline sales. (As of 11/5/21)
HOW much revenue could you generate?
You earn 80% of all voucher sales revenue; and, 100% of the on-property ancillary sales, and all future sales driven by new, repeat golfers. We work closely with participating courses to maximize voucher sales by creating compelling offers that also address current business objectives e.g. increase mid-week, afternoon play.
Promotion Case Studies
Omni Amelia Island Plantation Resort
Other Sample Promotions
NEXT steps?
Contact: Brian Powell, Account Manager, UnderPar | 602.616.6860 | brian@underpar.com
Contact: Greg Knuth, U.S. Director, UnderPar | 619.757.7963 | greg@underpar.com