Become a Partner

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Florida State Golf Association Member Benefit Program

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Become a Partner

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A Turnkey Marketing Solution for Turning Our Members Into Your Customers

Partner with the FSGA to boost rounds, increase revenue, and grow your customer base in and outside of your market while taking advantage of no-cost marketing to more than 290,000 FSGA members.

WHAT is the solution?

The FSGA will spotlight your property with a special offer to FSGA member golfers. The on-brand campaign will be marketed directly by the FSGA as an “exclusive member benefit.” The email-centric campaign will promote to members an opportunity to purchase pre-paid vouchers highlighting the offer(s) that your course believes will not only generate instant revenue, but will also lead to downstream benefits: new, returning golfers; significant, statewide property/brand awareness; and an increase in avg. on-property ancillary sales.

MEMBER BENEFIT PROGRAM HIGHLIGHTS

  • Launched: October 2018
  • Total participating properties: 4
  • Total promotions: 7
  • Total vouchers purchased: 1,557
  • Sales: $1M+

 

WHY should you participate?

  • No up-front cost to promote your offer directly to FSGA members
  • Comparable marketing exposure (targeted reach & impressions) would traditionally cost more than $25,000
  • Your branding is 100% driven by – and approved by – your property
  • The solution is turnkey, including all graphic design, project management and customer service

 

HOW much revenue could you generate?

You earn 80% of all voucher sales revenue; and, 100% of the on-property ancillary sales, and all future sales driven by new, repeat golfers. We work closely with participating courses to maximize voucher sales by creating compelling offers that also address current business objectives e.g. increase mid-week, afternoon play.

FSGA Membership Demographic Highlights

  • 290,000 avid members
  • 67% men, 30% women, 3% juniors
  • Median age: 52
  • They average 3 FSGA events per year and 9 rounds a month
  • Median household income – $140k/yr

 

PriceLooper Promotion Case Studies

Omni Amelia Island Plantation Resort

 

Other FSGA PriceLooper Partners

Hammock Beach Resort

Trump National Doral

 

NEXT steps?

Contact our FSGA Member Benefit Program partner to schedule an introductory call.

Greg Knuth, US Director, PriceLooper  |  619.757.7963  |  greg@pricelooper.com

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PARTNER TESTIMONIALS

  • “UnderPar has been a tremendous partner of Omni La Costa Resort & Spa. Our stay & play packages and golf-only offers generate significant, needle-moving top line revenue figures, in addition to the ancillary spend throughout the resort. If you are looking for a turnkey solution to fill tee times or put heads in beds with favorable commission rates, I would highly recommend contacting UnderPar.”

    Dustin Irwin, PGA
    Club Director
    Omni La Costa Resort & Spa

  • “We partner with Underpar and the SCGA to get access to the SCGA’s exclusive database of regional, high frequency golfers. These golfers are valuable to Pelican Hill because we can introduce them to our two world class Tom Fazio designed Ocean View golf courses, our magnificent bungalows, villas, spa and 5-star restaurants. UnderPar promotions have always delivered on expectations and are currently part of our future marketing plans.”

    Person Garcia
    Global Director Villa & Leisure Sales
    The Resort at Pelican Hill

  • We partnered with UnderPar and the SCGA to gain access to the SCGA’s exclusive database of regional, high frequency golfers. Marketing to these golfers as part of a PriceLooper Member Benefit program promotion has proven very successful. We are always striving to grow our customer base beyond our current footprint and the UnderPar promotions allow us to do so while delivering a strong ROI.

    Carrie Ruiz, Corporate Director of Golf Sales
    Trump Organization

  • “UnderPar has been a pillar in our revenue strategy for years now. We can always count on their promotion to bring in extra revenue for low demand times at our properties. With great customer service, a wide customer base and a quick turnaround for payments – UnderPar has set themselves apart as the leader in the golf discount world.”

    Josh Ward, Golf Revenue & Marketing Manager
    PGA WEST – The Western Home of Golf in America
    La Quinta Resort & Club, a Waldorf Astoria Resort

Ready to generate more course revenue?

Become a Partner

Become a Partner

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