Florida State Golf Association Member Benefit Program
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A Turnkey Marketing Solution for Turning Our Members Into Your Customers
Partner with the FSGA to boost rounds, increase revenue, and grow your customer base in and outside of your market while taking advantage of no-cost marketing to more than 290,000 FSGA members.
WHAT is the solution?
The FSGA will spotlight your property with a special offer to FSGA member golfers. The on-brand campaign will be marketed directly by the FSGA as an “exclusive member benefit.” The email-centric campaign will promote to members an opportunity to purchase pre-paid vouchers highlighting the offer(s) that your course believes will not only generate instant revenue, but will also lead to downstream benefits: new, returning golfers; significant, statewide property/brand awareness; and an increase in avg. on-property ancillary sales.
MEMBER BENEFIT PROGRAM HIGHLIGHTS
- Launched: October 2018
- Total participating properties: 4
- Total promotions: 7
- Total vouchers purchased: 1,557
- Sales: $1M+
WHY should you participate?
- No up-front cost to promote your offer directly to FSGA members
- Comparable marketing exposure (targeted reach & impressions) would traditionally cost more than $25,000
- Your branding is 100% driven by – and approved by – your property
- The solution is turnkey, including all graphic design, project management and customer service
HOW much revenue could you generate?
You earn 80% of all voucher sales revenue; and, 100% of the on-property ancillary sales, and all future sales driven by new, repeat golfers. We work closely with participating courses to maximize voucher sales by creating compelling offers that also address current business objectives e.g. increase mid-week, afternoon play.
FSGA Membership Demographic Highlights
- 290,000 avid members
- 67% men, 30% women, 3% juniors
- Median age: 52
- They average 3 FSGA events per year and 9 rounds a month
- Median household income – $140k/yr
PriceLooper Promotion Case Studies
Omni Amelia Island Plantation Resort
Other FSGA PriceLooper Partners
NEXT steps?
Contact our FSGA Member Benefit Program partner to schedule an introductory call.
Greg Knuth, US Director, PriceLooper | 619.757.7963 | greg@pricelooper.com