Growing Your Customer Base Throughout the Florida Market and Beyond
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Email Marketing That Fuels Immediate & Long Term Revenue Opportunities
We have years of experience executing hassle-free email promotions for golf courses and resort properties. We do all the heavy lifting, from designing and deploying emails, through partner payment processing on a schedule that works best for you. And no two promotions are alike. Each special offer is focused on customer value while elevating our partner’s public-facing brand.
We always set out to introduce you to new customers, targeting relevant audiences who you then can turn into ongoing customers and new ambassadors in and out-of-market.
For the Florida market we have three core audiences available for partners to target via email marketing based on the promotional goals set by the property and our team. They include: UnderPar’s proprietary database of 20,000 avid golfers (including existing customers), the Florida State Golf Association membership (290,000 members), and a database of 93,000 golfers curated by the National Golf Foundation (NGF).
Tapping Into Your Own Database to Generate Immediate Revenue
Additionally, we work with golf properties to build promotions that they send directly through their email delivery system targeting their own marketing database. The PriceLooper Direct solution is great for courses who want to professionalize their marketing and optimize revenue.
Key Benefits of Running an UnderPar Promotion
- There are no upfront costs
- Our promotion development process is turnkey, so you can focus on your current operations
- Each promotion you run is worth tens of thousands of dollars in free advertising
- Many customers and their guests will be introduced to your course for the first time
- Unlike other marketing partners, we handle 100% of customer service requests
- With thousands of promotions under our belts, we know which promotions perform the best
- We work with you to find the right target audience based on your brand, price-points and objectives
Experience Matters!
Founded in 2010, UnderPar has facilitated nearly 5,000 promotions for more than 800 resort, public and private golf courses across North America. In Florida alone, we have facilitated 12 campaigns in partnership with 10 properties, and have sold 1,690 vouchers yielding $832,309 in topline sales. (As of 9/11/20)
HOW much revenue could you generate?
You earn 80% of all voucher sales revenue; and, 100% of the on-property ancillary sales, and all future sales driven by new, repeat golfers. We work closely with participating courses to maximize voucher sales by creating compelling offers that also address current business objectives e.g. increase mid-week, afternoon play.
Promotion Case Studies
Omni Amelia Island Plantation Resort
Other Sample Promotions
NEXT steps?
Contact Greg Knuth, US Director, UnderPar | 619.757.7963 | greg@underpar.com