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Turnkey email promotions for golf properties & management companies

UnderPar Golf Management Company Solutions



Customer Email Promotions

We manage all facets of a pre-paid voucher promotion, from database development and email delivery, through voucher redemption and property payment.

PriceLooper Direct White Label Promotions

Similar to our Customer Email Promotions, PriceLooper Direct promotions target a course’s or golf association’s owned database. 100% managed by the UnderPar team.

PriceLooper Member Benefit Program

We help golf associations provide high-value member benefits to current and prospective members, while adding a new revenue stream for their organization.

UnderPar On-Course Engagements

Participants in fundraisers and golf outings love quality on-course promotions. Since 2010 UnderPar has been staging free swing video capture engagements and developing ongoing Hole-in-One contest solutions for clients – generating new marketing email databases.

Online Contest Management

We have staged hundreds of online promotions with the intent of capturing customer and prospect email addresses for future drip marketing efforts.



A proven track record delivering successful promotions, going on 10+ years, 801+ course partners and nearly 4,815 campaigns.


We do all the heavy lifting, so our partners can focus on delivering great customer experiences.


We are dedicated to providing best-in-class, 24/7 customer service – for customers and partners.




  • We can customize offers to feature stay & plays, multi-course offers (a selection of properties from one management group), private clubs, daily fee and resort.
  • In many markets we maintain our own UnderPar database of avid golfers which we market to; additionally we partner with regional golf associations to leverage their databases to optimize promotion awareness and sales.
  • We work closely with our golf association partners to pick the right properties to feature to their membership. Once everyone is on board, we do all the heavy lifting: we work with the chosen properties to formulate the right offer, host the offer on our platform, create voucher art and manage voucher sales, and facilitate all customer service.
  • 100% risk-free and no upfront costs. We manage the rev split agreements with all parties. Traditional breakdowns:
    • UnderPar Database: 85% Property/15% UnderPar
    • PriceLooper Member Benefit (Associations): 80% Property, 10% Association, 10%  UnderPar
    • PriceLooper Direct (Owned Database): 90% Property, 10% UnderPar
  • In addition to email voucher promotions, we offer a range of email database growth solutions centered around tournament, on-course engagements and enter-to-win promotions. We preach the value of developing owned, email marketing databases for all our property partners.


Pine Needles Lodge & Golf Club

Pine Needles Lodge and Golf Club

New Customers Gained Through PriceLooper Promotions

Number of Promotions Staged to Date: 4

Property Top Line Revenue (Voucher Sales): $243,000

Types of Offers: Single Player

Highlights: Voucher sales have doubled, year-over-year, four years running. The majority of purchasers are “new” customers, residing more than 100 miles from the resort. Revenue generated from this program is not part of the annual plan, thus, a nice windfall when recorded. Targeting the CGA members database ensured the absolute best audience of avid, high net-worth golfers were marketed to during the campaign.



“UnderPar has a proven track record of working with golf associations and courses to provide unique member-only promotions that raise revenue for golf associations and their participating member clubs. The IAGA is excited to partner with UnderPar and looks forward to the growth of this program.”

Bill Walker
Executive Director
International Association of Golf Administrators



Greg Knuth
Director of Operations, US


  • “UnderPar has been a partner of CrossCreek Golf Club for all 5 years I have been General Manager. I have always been impressed with the professionalism shown by their staff. The customer service is first class and their attention to detail for me as an operator was very helpful. When the UnderPar model was used by CrossCreek, goals for revenue and number of guests were met every time. I highly recommend UnderPar as a partner for golf courses everywhere.”

    Dave Garner
    General Manager
    CrossCreek Golf Club

  • “The relationship I’ve created with UnderPar, and their promotional ideas, have been invaluable. The amount of players that have filtered through our golf facility because of their promotions has been immense. I look forward to our continued business relationship and to making strides to grow this even more.”

    Scott Mallory, PGA, Director of Golf
    Journey at Pechanga

  • “UnderPar has been a pillar in our revenue strategy for years now. We can always count on their promotion to bring in extra revenue for low demand times at our properties. With great customer service, a wide customer base and a quick turnaround for payments – UnderPar has set themselves apart as the leader in the golf discount world.”

    Josh Ward, Golf Revenue & Marketing Manager
    PGA WEST – The Western Home of Golf in America
    La Quinta Resort & Club, a Waldorf Astoria Resort

  • “We believe UnderPar is the best pre-paid email marketing solution available to us in the market. They have a strong database, provide great customer service (to us and to customers who purchase vouchers), and we can rely on the promotions to deliver on the revenue we have budgeted. UnderPar has proven to be an all-around great solution.”

    Eric Lohman, General Manager, PGA
    Monarch Beach Golf Links

  • “Pine Needles/Mid Pines were the first properties to participate in the Carolinas Member Benefit Program three years ago. In three years, we’ve seen well into six-figures in rounds sold. Greg Knuth and the CGA worked with us to focus the offer into a November-to-March window when the new business would have the best impact on our tee sheets. We know that this particular audience is core, avid golfers from North and South Carolina that are good to have on property, and we plan on staging the promo yearly.”

    Kelly R. Miller, President
    Pine Needles Lodge/Mid Pines Inn

  • “The Arizona Golf Association and the Arizona Women’s Golf Association connected us with UnderPar who built our offer so that it was featured to the UnderPar, AGA, and AWGA member databases. With zero upfront costs, UnderPar produced an offer that made sense for our needs and brought in not just a large amount of golfers, but a large amount of the RIGHT type, and during the summer months where we can always use more of the right player on property. We are very happy with the outcome of our first offer and look forward to working with all three organizations in the future!”

    Jacob Hermes
    Director of Golf
    The Golf Club at Dove Mountain

  • “In our role as a management company one of our most important responsibilities is to bring new golfers out to managed courses. UnderPar has always worked with us to structure offers that fill need periods with new golfers. They consistently create compelling promotions for us that raise our revenue without negatively affecting our regular business.”

    Stan Gonzales
    Regional Manager
    Southern California
    Touchstone Golf

  • “UnderPar has been a tremendous partner of Omni La Costa Resort & Spa. Our stay & play packages and golf-only offers generate significant, needle-moving top line revenue figures, in addition to the ancillary spend throughout the resort. If you are looking for a turnkey solution to fill tee times or put heads in beds with favorable commission rates, I would highly recommend contacting UnderPar.”

    Dustin Irwin, PGA
    Club Director
    Omni La Costa Resort & Spa

  • “If I were to describe UnderPar in just one word, it would be “Easy …. uncomplicated, smooth, straightforward, cinch, simple.” Okay, got a little carried away, but UnderPar is just that!! It’s economics 101, when demand is low one needs to turn to UnderPar. We sold 800 rounds in just 6 weeks in a period of which is historically quiet! These very same players also ate in our restaurants and purchased items in the golf shop. We will be turning to UnderPar again [to run another promotion] here shortly!”

    Jeff Sorkness, PGA
    Director of Golf
    Verrado Golf Club™/Victory at Verrado®

  • We partnered with UnderPar and the SCGA to gain access to the SCGA’s exclusive database of regional, high frequency golfers. Marketing to these golfers as part of a PriceLooper Member Benefit program promotion has proven very successful. We are always striving to grow our customer base beyond our current footprint and the UnderPar promotions allow us to do so while delivering a strong ROI.

    Carrie Ruiz, Corporate Director of Golf Sales
    Trump Organization

  • “Here at Tijeras Creek Golf Club we just completed a combined offer with our sister course Monarch Beach Golf Links. We could not be happier at the amount of new business that was introduced to our facility. The idea of sending the offer to both databases brought a tremendous amount of avid golfers to our location that may not have considered a visit to our facility in the past. We were able to structure an enticing price that was a true value at both facilities, and ensured our brands were well represented. I feel the UnderPar campaign helped us not only fill our tee sheet, but also add repeat customers.”

    Tom Horaney, General Manager
    Tijeras Creek Golf Club

  • “We partner with Underpar and the SCGA to get access to the SCGA’s exclusive database of regional, high frequency golfers. These golfers are valuable to Pelican Hill because we can introduce them to our two world class Tom Fazio designed Ocean View golf courses, our magnificent bungalows, villas, spa and 5-star restaurants. UnderPar promotions have always delivered on expectations and are currently part of our future marketing plans.”

    Person Garcia
    Global Director Villa & Leisure Sales
    The Resort at Pelican Hill

  • “We are so thankful to UnderPar for connecting us with the Colorado Golf Association for a branded pre-sale voucher offer. There were no upfront costs, we generated over $30,000 in topline revenue, and a majority of promotion customers came from over 200 miles from our property—what an all-around home run! I highly recommend other Colorado properties to participate in the Colorado Golf Association Member Benefit program.”

    Chris Whelpton, General Manager
    Lakota Canyon Ranch & Golf Club

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