MONARCH BEACH GOLF LINKS CASE STUDY
Hole-In-One Contest Engagement
Hole #5
Hole-in-One Contest Engagements
We help golf properties stage ongoing, turnkey campaigns.
Golf courses need to think and act creatively to secure new, qualified marketing leads. That’s where we come in: We help properties stage successful, turnkey hole-in-one contest engagements that add excitement to every player’s round.
WHY IS THE TURNKEY PROGRAM SO SUCCESSFUL?
EXPERIENCE UnderPar, the long-standing leader in facilitating golf property marketing solutions, has launched a turnkey, hole-in-one contest solution for golf properties wanting to substantially grow their marketing email database. And the program is free.
SIMPLICITY Players pay NOTHING to participate. All they need to do is opt-in to the contest by providing us their email address and agreeing to the contest terms & conditions. Then, on a designated hole, each player takes a single, wishful swing. And we capture the whole experience via an HD camera that is remotely operated. No need for witnesses. Ever.
THEY WIN. YOU WIN. When a golfer hits a hole-in-one they receive a $2,000 golf shop shopping spree –- paid for by UnderPar. Your golf course gains the full $2,000 transaction as top-line revenue, ensuring everyone benefits when the lucky golfer scores an ace.
FUTURE BENEFITS Each golfer has knowingly “opted-in” to receive future email marketing messages from your property and UnderPar. The more qualified emails you collect, the more revenue you are guaranteed to generate in the very near future. And to kick things off, we’ll give you $1 for every email you collect that is new to UnderPar’s database.
UNDERPAR COVERS 100% OF ALL COSTS
WE PAY FOR:
CAMERA TECHNOLOGY Remote Spartan cameras, including all professional installation costs, feature: waterproof/weatherproof, remotely operated, powered by Verizon Wireless, do not require outside power or internet access, all footage is stored in the cloud, and no course management needed.
WEB PAGE We acquire a special URL particular to your property and build and host a simple web page where contestants sign-up.
PRINTING If needed, we cover the hard cost of printing entry cards which can be placed on carts, positioned at check-in, etc.
SHOPPING SPREE When a hole-in-one participant hits the “shot of their life,” we cover the cost of his or her $2,000 shopping spree. #winning
HOW EASY IS THE PROGRAM TO OPERATE?
KNOWLEDGE UnderPar provides scripts for staff to help with communicating the campaign specifics to golfers. Bottom line: We work with partners to establish a process that is efficient and will lead to a significant number of golfers participating in the promotion every day.
SUCCESS We’ve come to find that the best way to ensure program success is for golfers to sign up at check-in or with the outside services staff/starter. Once the process is established, it becomes second nature to staff.
TECHNOLOGY We provide a dedicated web page where contestants’ email addresses are captured when they agree to T&C’s. The page is a simple and easy-to-facilitate solution for your tournament staff to email to events in advance of their big day.
PEACE-OF-MIND Every participating golf course can cancel the program with no penalty at any time. Not that you’d ever want to.
Program launch: Summer 2018
Total emails collected to date: 6,000*
“The campaign has been a resounding success. Not only are we growing our email marketing database at no cost, but our customers are having more fun on the course, trying to hit the “winning” shot. UnderPar has delivered to us a fully turnkey campaign. We make money, our customers enjoy the contest, and we’re growing our email database at a rate that we would never be able to without investing significant resources to run ongoing online contests.”
Jackie Riegle
Sales & Marketing Manager
Assistant Golf Professional
*As of April 9, 2019