A Successful UnderPar Promotion from the Lone Star State
Promotion Goal
The campaign launched after the initial Covid health crisis shutdown. With the market turned upside down—along with budgets and the property’s revenue forecast—the campaign’s goal was to ensure golfers and guests returned to the resort once restrictions were lifted and consumer health safety concerns subsided.
Promotional Offer
The restricted stay & play packages featured a single night stay and golf for two (double occupancy). Two offers were featured: Sunday-Thursday and Friday-Saturday (available for $100 more per voucher). Guests were able to select from three different courses on site. In addition to the golf and room elements of the offers, we also included discounts while on property for spa services and spa retail.
Promotion Success
More than $80,000 in topline revenue was generated with 300 vouchers purchased. On average customers bought just under 1.5 vouchers, which leads us to believe some customers were buying vouchers as gifts, in addition to buying multiple vouchers for themselves. Forty-four percent of customers hailed from over 200 miles away from the resort.
“UnderPar has been a great choice as a new partner for Horseshoe Bay. UnderPar made sure that our property was featured to hundreds of thousands of Texas Golf Association Members, which not only drove significant revenue but also brought in golfers from parts of Texas where we normally don’t draw customers. UnderPar is a smart play for all Texas properties.”
Anthony T. Holder, PGA
Director of Golf
Horseshoe Bay Resort
New Customers Gained Through UnderPar PriceLooper Promotions
Want to learn more about the success we’ve collectively enjoyed with our Horseshoe Bay Resort partnership and promotions? Contact Greg Knuth, UnderPar US Director, at Greg@UnderPar.com or 619-757-7963.