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Horseshoe Bay Resort

A Successful UnderPar Promotion from the Lone Star State

Horseshoe Bay Resort

Promotion Goal

The campaign launched after the initial Covid health crisis shutdown. With the market turned upside down—along with budgets and the property’s revenue forecast—the campaign’s goal was to ensure golfers and guests returned to the resort once restrictions were lifted and consumer health safety concerns subsided.

Promotional Offer

The restricted stay & play packages featured a single night stay and golf for two (double occupancy). Two offers were featured: Sunday-Thursday and Friday-Saturday (available for $100 more per voucher). Guests were able to select from three different courses on site. In addition to the golf and room elements of the offers, we also included discounts while on property for spa services and spa retail.

Promotion Success

More than $80,000 in topline revenue was generated with 300 vouchers purchased. On average customers bought just under 1.5 vouchers, which leads us to believe some customers were buying vouchers as gifts, in addition to buying multiple vouchers for themselves. Forty-four percent of customers hailed from over 200 miles away from the resort.


“UnderPar has been a great choice as a new partner for Horseshoe Bay. UnderPar made sure that our property was featured to hundreds of thousands of Texas Golf Association Members, which not only drove significant revenue but also brought in golfers from parts of Texas where we normally don’t draw customers. UnderPar is a smart play for all Texas properties.”


Anthony T. Holder, PGA
Director of Golf
Horseshoe Bay Resort

New Customers Gained Through UnderPar PriceLooper Promotions

Horseshoe Bay Resort New Customer Map

Horseshoe Bay Resort New Customers Map Texas

Horseshoe Bay Resort UnderPar Promotion

Want to learn more about the success we’ve collectively enjoyed with our Horseshoe Bay Resort partnership and promotions? Contact Greg Knuth, UnderPar US Director, at Greg@UnderPar.com or 619-757-7963.


  • “UnderPar has been a partner of CrossCreek Golf Club for all 5 years I have been General Manager. I have always been impressed with the professionalism shown by their staff. The customer service is first class and their attention to detail for me as an operator was very helpful. When the UnderPar model was used by CrossCreek, goals for revenue and number of guests were met every time. I highly recommend UnderPar as a partner for golf courses everywhere.”

    Dave Garner
    General Manager
    CrossCreek Golf Club

  • “The relationship I’ve created with UnderPar, and their promotional ideas, have been invaluable. The amount of players that have filtered through our golf facility because of their promotions has been immense. I look forward to our continued business relationship and to making strides to grow this even more.”

    Scott Mallory, PGA, Director of Golf
    Journey at Pechanga

  • “UnderPar has been a pillar in our revenue strategy for years now. We can always count on their promotion to bring in extra revenue for low demand times at our properties. With great customer service, a wide customer base and a quick turnaround for payments – UnderPar has set themselves apart as the leader in the golf discount world.”

    Josh Ward, Golf Revenue & Marketing Manager
    PGA WEST – The Western Home of Golf in America
    La Quinta Resort & Club, a Waldorf Astoria Resort

  • “We believe UnderPar is the best pre-paid email marketing solution available to us in the market. They have a strong database, provide great customer service (to us and to customers who purchase vouchers), and we can rely on the promotions to deliver on the revenue we have budgeted. UnderPar has proven to be an all-around great solution.”

    Eric Lohman, General Manager, PGA
    Monarch Beach Golf Links

  • “Pine Needles/Mid Pines were the first properties to participate in the Carolinas Member Benefit Program three years ago. In three years, we’ve seen well into six-figures in rounds sold. Greg Knuth and the CGA worked with us to focus the offer into a November-to-March window when the new business would have the best impact on our tee sheets. We know that this particular audience is core, avid golfers from North and South Carolina that are good to have on property, and we plan on staging the promo yearly.”

    Kelly R. Miller, President
    Pine Needles Lodge/Mid Pines Inn

  • “The Arizona Golf Association and the Arizona Women’s Golf Association connected us with UnderPar who built our offer so that it was featured to the UnderPar, AGA, and AWGA member databases. With zero upfront costs, UnderPar produced an offer that made sense for our needs and brought in not just a large amount of golfers, but a large amount of the RIGHT type, and during the summer months where we can always use more of the right player on property. We are very happy with the outcome of our first offer and look forward to working with all three organizations in the future!”

    Jacob Hermes
    Director of Golf
    The Golf Club at Dove Mountain

  • “In our role as a management company one of our most important responsibilities is to bring new golfers out to managed courses. UnderPar has always worked with us to structure offers that fill need periods with new golfers. They consistently create compelling promotions for us that raise our revenue without negatively affecting our regular business.”

    Stan Gonzales
    Regional Manager
    Southern California
    Touchstone Golf

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