UnderPar Featured Partner
With this promotion, the goal of the campaign was singularly focused: procure qualified golfers to play the course so that the membership sales director would have a pipeline of new member candidates to market to. The top line revenue generated was an added bonus.
We priced the Oak Ridge Single Player offer at an affordable and competitive rate for the market. Also, we consciously kept voucher redemption limitations to a minimum (“tee times based on availability”) because of our primary goal of getting avid golfers on property to experience the “private club” customer service and course conditions.
The property—whose #1 goal with the promotion was to get new golfers to play their course—sold nearly 100 vouchers, ensuring that avid, targeted golfers experienced their golf course and private club amenities. Reception of the promotion was strong, with future promotions currently under consideration.
“Working with UnderPar and the Tennessee Golf Association proved to be a successful marketing initiative for our country club. Our primary goal for the promotion was to get new golfers to play our course with the intent of gaining interest in joining the club. The TGA members were the perfect target audience and we are now working through our list of new member prospects.”
Glenn Hudson, PGA
Oak Ridge Country Club
New Customers Gained Through PriceLooper Promotions
Want to learn more about the success we’ve collectively enjoyed with our Oak Ridge Country Club partnership and promotions? Contact UnderPar US Director Greg Knuth at Greg@UnderPar.com or 619-757-7963.
“UnderPar has been a partner of CrossCreek Golf Club for all 5 years I have been General Manager. I have always been impressed with the professionalism shown by their staff. The customer service is first class and their attention to detail for me as an operator was very helpful. When the UnderPar model was used by CrossCreek, goals for revenue and number of guests were met every time. I highly recommend UnderPar as a partner for golf courses everywhere.”
CrossCreek Golf Club
“The relationship I’ve created with UnderPar, and their promotional ideas, have been invaluable. The amount of players that have filtered through our golf facility because of their promotions has been immense. I look forward to our continued business relationship and to making strides to grow this even more.”
Scott Mallory, PGA, Director of Golf
Journey at Pechanga
“UnderPar has been a pillar in our revenue strategy for years now. We can always count on their promotion to bring in extra revenue for low demand times at our properties. With great customer service, a wide customer base and a quick turnaround for payments – UnderPar has set themselves apart as the leader in the golf discount world.”
Josh Ward, Golf Revenue & Marketing Manager
PGA WEST – The Western Home of Golf in America
La Quinta Resort & Club, a Waldorf Astoria Resort
“We believe UnderPar is the best pre-paid email marketing solution available to us in the market. They have a strong database, provide great customer service (to us and to customers who purchase vouchers), and we can rely on the promotions to deliver on the revenue we have budgeted. UnderPar has proven to be an all-around great solution.”
Eric Lohman, General Manager, PGA
Monarch Beach Golf Links
“Pine Needles/Mid Pines were the first properties to participate in the Carolinas Member Benefit Program three years ago. In three years, we’ve seen well into six-figures in rounds sold. Greg Knuth and the CGA worked with us to focus the offer into a November-to-March window when the new business would have the best impact on our tee sheets. We know that this particular audience is core, avid golfers from North and South Carolina that are good to have on property, and we plan on staging the promo yearly.”
Kelly R. Miller, President
Pine Needles Lodge/Mid Pines Inn
“The Arizona Golf Association and the Arizona Women’s Golf Association connected us with UnderPar who built our offer so that it was featured to the UnderPar, AGA, and AWGA member databases. With zero upfront costs, UnderPar produced an offer that made sense for our needs and brought in not just a large amount of golfers, but a large amount of the RIGHT type, and during the summer months where we can always use more of the right player on property. We are very happy with the outcome of our first offer and look forward to working with all three organizations in the future!”
Director of Golf
The Golf Club at Dove Mountain
“In our role as a management company one of our most important responsibilities is to bring new golfers out to managed courses. UnderPar has always worked with us to structure offers that fill need periods with new golfers. They consistently create compelling promotions for us that raise our revenue without negatively affecting our regular business.”