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Ross Resorts / Pine Needles

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UnderPar Featured Partner - Ross Resorts | Pine Needles Lodge and Golf Club

Promotion Goal

Ross Resorts partnered with the Carolinas Golf Association (CGA) to leverage UnderPar’s Pricelooper Member Advantage email solution to drive association members to experience Ross Resorts’ properties during the winter months.

Promotional Offer

We made sure the offers were built with special price points, and also were only valid during off-peak times to help generate new revenue.

Promotion Success

Voucher sales have doubled, year-over-year, four years running. To date the property has run four promotions, yielding $243,000 in top line revenue. The majority of purchasers are “new” customers, residing more than 100 miles from the club. (See maps.) Revenue generated from this program is not part of the annual plan – thus, a nice windfall when recorded.

 

“Pine Needles/Mid Pines were the first properties to participate in the Carolinas Member Advantage program three years ago. In the three years since, we’ve seen well into six-figures in rounds sold. Greg Knuth and the CGA worked with us to focus the offer into a November-to-March window when the new business would have the best impact on our tee sheets. We know that this particular audience is core, avid golfers from North and South Carolina that are good to have on property, and we plan on staging the promo yearly.”

Kelly R. Miller, President
Pine Needles Lodge/Mid Pines Inn

New Customers Gained From PriceLooper Promotions

Customer Locations for Pine Needles or Mid-Pines Golf Courses | Ross Resorts

Customer Locations for Pine Needles or Mid-Pines Golf Courses | Ross Resorts

Want to learn more about the success we’ve collectively enjoyed with our Ross Resorts partnership and promotions? Contact Greg Knuth, UnderPar US Director, at Greg@UnderPar.com or 619-757-7963 .

PARTNER TESTIMONIALS

  • “UnderPar has been a partner of CrossCreek Golf Club for all 5 years I have been General Manager. I have always been impressed with the professionalism shown by their staff. The customer service is first class and their attention to detail for me as an operator was very helpful. When the UnderPar model was used by CrossCreek, goals for revenue and number of guests were met every time. I highly recommend UnderPar as a partner for golf courses everywhere.”

    Dave Garner
    General Manager
    CrossCreek Golf Club

  • “The relationship I’ve created with UnderPar, and their promotional ideas, have been invaluable. The amount of players that have filtered through our golf facility because of their promotions has been immense. I look forward to our continued business relationship and to making strides to grow this even more.”

    Scott Mallory, PGA, Director of Golf
    Journey at Pechanga

  • “UnderPar has been a pillar in our revenue strategy for years now. We can always count on their promotion to bring in extra revenue for low demand times at our properties. With great customer service, a wide customer base and a quick turnaround for payments – UnderPar has set themselves apart as the leader in the golf discount world.”

    Josh Ward, Golf Revenue & Marketing Manager
    PGA WEST – The Western Home of Golf in America
    La Quinta Resort & Club, a Waldorf Astoria Resort

  • “We believe UnderPar is the best pre-paid email marketing solution available to us in the market. They have a strong database, provide great customer service (to us and to customers who purchase vouchers), and we can rely on the promotions to deliver on the revenue we have budgeted. UnderPar has proven to be an all-around great solution.”

    Eric Lohman, General Manager, PGA
    Monarch Beach Golf Links

  • “Pine Needles/Mid Pines were the first properties to participate in the Carolinas Member Advantage program three years ago. In three years, we’ve seen well into six-figures in rounds sold. Greg Knuth and the CGA worked with us to focus the offer into a November-to-March window when the new business would have the best impact on our tee sheets. We know that this particular audience is core, avid golfers from North and South Carolina that are good to have on property, and we plan on staging the promo yearly.”

    Kelly R. Miller, President
    Pine Needles Lodge/Mid Pines Inn

  • “The Arizona Golf Association and the Arizona Women’s Golf Association connected us with UnderPar who built our offer so that it was featured to the UnderPar, AGA, and AWGA member databases. With zero upfront costs, UnderPar produced an offer that made sense for our needs and brought in not just a large amount of golfers, but a large amount of the RIGHT type, and during the summer months where we can always use more of the right player on property. We are very happy with the outcome of our first offer and look forward to working with all three organizations in the future!”

    Jacob Hermes
    Director of Golf
    The Golf Club at Dove Mountain

  • “In our role as a management company one of our most important responsibilities is to bring new golfers out to managed courses. UnderPar has always worked with us to structure offers that fill need periods with new golfers. They consistently create compelling promotions for us that raise our revenue without negatively affecting our regular business.”

    Stan Gonzales
    Regional Manager
    Southern California
    Touchstone Golf

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