UnderPar Featured Partner
Promotion Goal
Ross Resorts partnered with the Carolinas Golf Association (CGA) to leverage UnderPar’s Pricelooper Member Advantage email solution to drive association members to experience Ross Resorts’ properties during the winter months.
Promotional Offer
We made sure the offers were built with special price points, and also were only valid during off-peak times to help generate new revenue.
Promotion Success
Voucher sales have doubled, year-over-year, four years running. To date the property has run four promotions, yielding $243,000 in top line revenue. The majority of purchasers are “new” customers, residing more than 100 miles from the club. (See maps.) Revenue generated from this program is not part of the annual plan – thus, a nice windfall when recorded.
“Pine Needles/Mid Pines were the first properties to participate in the Carolinas Member Advantage program three years ago. In the three years since, we’ve seen well into six-figures in rounds sold. Greg Knuth and the CGA worked with us to focus the offer into a November-to-March window when the new business would have the best impact on our tee sheets. We know that this particular audience is core, avid golfers from North and South Carolina that are good to have on property, and we plan on staging the promo yearly.”
Kelly R. Miller, President
Pine Needles Lodge/Mid Pines Inn
New Customers Gained From PriceLooper Promotions
Want to learn more about the success we’ve collectively enjoyed with our Ross Resorts partnership and promotions? Contact Greg Knuth, UnderPar US Director, at Greg@UnderPar.com or 619-757-7963 .