UnderPar Featured Partner
The key goals for the promotion were centered around generating topline revenue now while ensuring that the tee-sheet would be fuller during the warmer, traditionally less busy months. Additionally, the course wanted to utilize the full AGA database as part of a PriceLooper Member Benefit promotion to generate the greatest level of broad-market awareness as possible.
The promotion focused on selling vouchers featuring a twosome offer with a late summer expiration date. The discount came in at a price-point where there was an expectation that golfers would be more likely to spend money on food and other items while on property.
The promotion led to the sale of 770 twosome vouchers to AZ residents across the state, as well as some sales outside of AZ. New golfers are expected to play The Legacy throughout the year.
New Customers Gained Through UnderPar Promotions
Want to learn more about the success we’ve collectively enjoyed with The Legacy Golf Club partnership and promotions? Contact Greg Knuth, UnderPar US Director, at Greg@UnderPar.com or 619-757-7963.
“UnderPar has been a pillar in our revenue strategy for years now. We can always count on their promotion to bring in extra revenue for low demand times at our properties. With great customer service, a wide customer base and a quick turnaround for payments – UnderPar has set themselves apart as the leader in the golf discount world.”
Josh Ward, Golf Revenue & Marketing Manager
PGA WEST – The Western Home of Golf in America
La Quinta Resort & Club, a Waldorf Astoria Resort
“The relationship I’ve created with UnderPar, and their promotional ideas, have been invaluable. The amount of players that have filtered through our golf facility because of their promotions has been immense. I look forward to our continued business relationship and to making strides to grow this even more.”
Scott Mallory, PGA, Director of Golf
Journey at Pechanga
“We partner with Underpar and the SCGA to get access to the SCGA’s exclusive database of regional, high frequency golfers. These golfers are valuable to Pelican Hill because we can introduce them to our two world class Tom Fazio designed Ocean View golf courses, our magnificent bungalows, villas, spa and 5-star restaurants. UnderPar promotions have always delivered on expectations and are currently part of our future marketing plans.”
Global Director Villa & Leisure Sales
The Resort at Pelican Hill
“Here at Tijeras Creek Golf Club we just completed a combined offer with our sister course Monarch Beach Golf Links. We could not be happier at the amount of new business that was introduced to our facility. The idea of sending the offer to both databases brought a tremendous amount of avid golfers to our location that may not have considered a visit to our facility in the past. We were able to structure an enticing price that was a true value at both facilities, and ensured our brands were well represented. I feel the UnderPar campaign helped us not only fill our tee sheet, but also add repeat customers.”
Tom Horaney, General Manager
Tijeras Creek Golf Club
“If I were to describe UnderPar in just one word, it would be “Easy …. uncomplicated, smooth, straightforward, cinch, simple.” Okay, got a little carried away, but UnderPar is just that!! It’s economics 101, when demand is low one needs to turn to UnderPar. We sold 800 rounds in just 6 weeks in a period of which is historically quiet! These very same players also ate in our restaurants and purchased items in the golf shop. We will be turning to UnderPar again [to run another promotion] here shortly!”
Jeff Sorkness, PGA
Director of Golf
Verrado Golf Club™/Victory at Verrado®
“UnderPar has been a tremendous partner of Omni La Costa Resort & Spa. Our stay & play packages and golf-only offers generate significant, needle-moving top line revenue figures, in addition to the ancillary spend throughout the resort. If you are looking for a turnkey solution to fill tee times or put heads in beds with favorable commission rates, I would highly recommend contacting UnderPar.”
Dustin Irwin, PGA
Omni La Costa Resort & Spa
“We believe UnderPar is the best pre-paid email marketing solution available to us in the market. They have a strong database, provide great customer service (to us and to customers who purchase vouchers), and we can rely on the promotions to deliver on the revenue we have budgeted. UnderPar has proven to be an all-around great solution.”
Eric Lohman, General Manager, PGA
Monarch Beach Golf Links
We partnered with UnderPar and the SCGA to gain access to the SCGA’s exclusive database of regional, high frequency golfers. Marketing to these golfers as part of a PriceLooper Member Benefit program promotion has proven very successful. We are always striving to grow our customer base beyond our current footprint and the UnderPar promotions allow us to do so while delivering a strong ROI.
Carrie Ruiz, Corporate Director of Golf Sales
“We are so thankful to UnderPar for connecting us with the Colorado Golf Association for a branded pre-sale voucher offer. There were no upfront costs, we generated over $30,000 in topline revenue, and a majority of promotion customers came from over 200 miles from our property—what an all-around home run! I highly recommend other Colorado properties to participate in the Colorado Golf Association Member Benefit program.”
Chris Whelpton, General Manager
Lakota Canyon Ranch & Golf Club
“We are so thankful to UnderPar for connecting us with the Arizona Golf Association for an AGA branded pre-sell voucher offer. There were zero up-front costs and the promotion generated over $46,000! This deal really made a huge difference to our rounds count and helped create a safety net for the summer. I highly recommend that every Arizona golf course work with Underpar and the Arizona Golf Association.”
Tony Barten, General Manager
The Legacy Golf Club