UnderPar Featured Partner
Promotion Goal
Run a two-course offer targeting both courses’ email databases with the goal of generating quick revenue and new, repeat golfers for each sister course.
Promotional Offer
Monarch and Tijeras Creek collaborated on a promotion where the offer (golf at each course) was emailed to one another’s email databases (along with their own). The promotion leveraged the PriceLooper platform to handle ecommerce sales, voucher fulfillment and redemption management.
Promotion Success
Nearly 250 vouchers were purchased generating more than $50,000 in top line revenue. Respectively, new golfers since voucher redemption have returned to the properties, thus establishing an expanded foundation of golfers, along with email database growth.
“Here at Tijeras Creek Golf Club we just completed a combined offer with our sister course Monarch Beach Golf Links. We could not be happier at the amount of new business that was introduced to our facility. The idea of sending the offer to both databases brought a tremendous amount of avid golfers to our location that may not have considered a visit to our facility in the past. We were able to structure an enticing price that was a true value at both facilities, and ensured our brands were well represented. I feel the UnderPar campaign helped us not only fill our tee sheet, but also add repeat customers.”
Tom Horaney, General Manager
Tijeras Creek Golf Club
New Customers Gained Through UnderPar Promotions
Want to learn more about the success we’ve collectively enjoyed with our Tijeras Creek Golf Club and Monarch Beach Golf Links partnership and promotions? Contact Greg Knuth, UnderPar US Director, at Greg@UnderPar.com or 619-757-7963.