UnderPar Featured Partner
Promotion Goal
As with most public & resort courses we strive to fill our tee sheets Mon-Sun. The goal of our UnderPar/PriceLooper promotions to date has been to attract new golfers to the property and fill out tee shirts during traditionally slower periods throughout the week. We know when we get golfers onto property, they will spend ancillary money on food and in the pro shop. That revenue offsets the promotion discount.
Promotional Offer
Our featured promotion was a two-player offer, Sun-Thurs-only, with free same day replay. The value to the purchaser was significant, especially for those who have never been on property. For many the “bucket list” experience was one that certainly would entice them to return, and bring along others to experience Trump National.
Promotion Success
Top line revenue for the promotion right out of the gate exceeded expectations. Nearly 1,500 vouchers were purchased with most purchasers residing more than 60 miles from the property. Our goal of running promotions to drive new customers has been highly successful. Additionally, the marketing value associated with targeting more than 100,000 rabid golfers, many of which fit our core target demographic, was considerable.
“We partnered with UnderPar and the SCGA to gain access to the SCGA’s exclusive database of regional, high frequency golfers. Marketing to these golfers as part of a PriceLooper Member Benefit program promotion has proven very successful. We are always striving to grow our customer base beyond our current footprint and the UnderPar promotions allow us to do so while delivering a strong ROI.”
Carrie Ruiz, Corporate Director of Golf Sales
Trump Organization
New Customers Gained Through UnderPar Promotions
Want to learn more about the success we’ve collectively enjoyed with Trump National Golf Club – Los Angeles partnership and promotions? Contact Greg Knuth, UnderPar US Director, at Greg@UnderPar.com or 619-757-7963.