UnderPar Featured Partner
Promotion Goal
The Verrado Golf Club partnered with the Arizona Golf Association (AGA) to leverage UnderPar’s Pricelooper Member Benefit Program email solution to reach golf association members and entice them to book off-season single play vouchers.
Promotional Offer
The single play voucher offers were available for redemption during the off-season, to help fill the tee sheets in a historically quiet time of year. Increasing the traffic during this slower period for the club was a core emphasis. But an assumption was made early on: get golfers on property and they’ll spend money on food, drink and in the golf shop.
Promotion Success
More than 800 rounds in just 6 weeks were sold in a period of which is historically quiet. These very same guests also dined in the course restaurants and purchased items from the golf shop further increasing the net revenue gained from this promotion. Not only did they fill the sheets, the reach extended to golfers across the United States and Canada.
“If I were to describe UnderPar in just one word, it would be “Easy …. Uncomplicated, smooth, straightforward, cinch, simple.” Okay, got a little carried away, but UnderPar is just that!! It’s economics 101, when demand is low one needs to turn to UnderPar. We sold 800 rounds in just 6 weeks in a period of which is historically quiet! These very same players also ate in our restaurants and purchased items in the golf shop. We will be turning to UnderPar again [to run another promotion] here shortly!”
Jeff Sorkness, PGA
Director of Golf
Verrado Golf Club™/ Victory at Verrado®
New Customers Gained Through UnderPar PriceLooper Promotions
Want to learn more about the success we’ve collectively enjoyed with our Verrado Golf Club partnership and promotions? Contact Greg Knuth, UnderPar US Director, at Greg@UnderPar.com or 619-757-7963.