Colorado Golf Association Member Benefit Program
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A Turnkey Marketing Solution for Turning Our Members Into Your Customers
Partner with the Colorado Golf Association to boost rounds, increase revenue, and grow your customer base in and outside of your market while taking advantage of no-cost marketing to more than 60,000+ CGA members.
WHAT is the solution?
The CGA will spotlight your property with a special offer to its member golfers. The on-brand campaign will be marketed directly by the CGA as an “exclusive member benefit.” The email-centric campaign will promote to members an opportunity to purchase pre-paid vouchers highlighting the offer(s) that your course believes will not only generate instant revenue, but will also lead to downstream benefits: new, returning golfers; significant, statewide property/brand awareness; and an increase in average on-property ancillary sales.
Additionally, in lieu of the CGA taking any profit from the promotion, 10% of all topline revenue generated from voucher sales will be donated to the Junior Golf Alliance of Colorado.
MEMBER DEMOGRAPHIC HIGHLIGHTS
- 60,000+ members
- 43k Male / 17k Female
- 49% of membership 25-54 years old
- 37% are members of a private club
WHY should you participate?
- No up-front cost to promote your offer directly to CGA members
- Comparable marketing exposure (targeted reach & impressions) would traditionally cost more than $15,000
- Your branding is 100% driven by – and approved by – your property
- The solution is turnkey, including all graphic design, project management and customer service
- We manage all customer service inquiries and refund requests
HOW much revenue could you generate?
You earn 80% of all voucher sales revenue; and, 100% of the on-property ancillary sales, and all future sales driven by your new, repeat customers. We work closely with participating courses to maximize voucher sales by creating compelling offers that also address current business objectives e.g. increase mid-week, afternoon play.
The remaining 20% of revenue generated from voucher sales is split evenly between the Junior Golf Alliance of Colorado and UnderPar (the company that powers PriceLooper promotions).
PriceLooper Promotion Case Studies
Lakota Canyon Ranch & Golf Club
Other CGA PriceLooper Partners
NEXT steps?
Contact our CGA Member Benefit Program partner to schedule an introductory call.
Greg Knuth, US Director, PriceLooper | 619.757.7963 | greg@pricelooper.com