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Colorado Golf Association Member Benefit Program

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Become a Partner

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A Turnkey Marketing Solution for Turning Our Members Into Your Customers

Partner with the Colorado Golf Association to boost rounds, increase revenue, and grow your customer base in and outside of your market while taking advantage of no-cost marketing to more than 60,000+ CGA members.

WHAT is the solution?

The CGA will spotlight your property with a special offer to its member golfers. The on-brand campaign will be marketed directly by the CGA as an “exclusive member benefit.” The email-centric campaign will promote to members an opportunity to purchase pre-paid vouchers highlighting the offer(s) that your course believes will not only generate instant revenue, but will also lead to downstream benefits: new, returning golfers; significant, statewide property/brand awareness; and an increase in average on-property ancillary sales.

Additionally, in lieu of the CGA taking any profit from the promotion, 10% of all topline revenue generated from voucher sales will be donated to the Junior Golf Alliance of Colorado.

MEMBER DEMOGRAPHIC HIGHLIGHTS

  • 60,000+ members
  • 43k Male / 17k Female
  • 49% of membership 25-54 years old
  • 37% are members of a private club

 

WHY should you participate?

  • No up-front cost to promote your offer directly to CGA members
  • Comparable marketing exposure (targeted reach & impressions) would traditionally cost more than $15,000
  • Your branding is 100% driven by – and approved by – your property
  • The solution is turnkey, including all graphic design, project management and customer service
  • We manage all customer service inquiries and refund requests

 

HOW much revenue could you generate?

You earn 80% of all voucher sales revenue; and, 100% of the on-property ancillary sales, and all future sales driven by your new, repeat customers. We work closely with participating courses to maximize voucher sales by creating compelling offers that also address current business objectives e.g. increase mid-week, afternoon play.

The remaining 20% of revenue generated from voucher sales is split evenly between the Junior Golf Alliance of Colorado and UnderPar (the company that powers PriceLooper promotions).

Junior Golf Alliance of Colorado

PriceLooper Promotion Case Studies

Lakota Canyon Ranch & Golf Club

Rollingstone Ranch Golf Club

 

Other CGA PriceLooper Partners

Golf at River Valley Ranch

 

NEXT steps?

Contact our CGA Member Benefit Program partner to schedule an introductory call.

Greg Knuth, US Director, PriceLooper  |  619.757.7963  |  greg@pricelooper.com

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PARTNER TESTIMONIALS

  • “This was a new program for us this year. We were more than thrilled that a portion of the profits went to the Junior Golf Alliance and the Youth on Course programs we support. We look forward to partnering with UnderPar/PriceLooper and the CGA and running a similar campaign in the near future.”

    James MacDougall, Director of Golf, PGA
    Rollingstone Ranch Golf Club

  • “We are so thankful to UnderPar for connecting us with the Colorado Golf Association for a branded pre-sale voucher offer. There were no upfront costs, we generated over $30,000 in topline revenue, and a majority of promotion customers came from over 200 miles from our property—what an all-around home run! I highly recommend other Colorado properties to participate in the Colorado Golf Association Member Benefit program.”

    Chris Whelpton, General Manager
    Lakota Canyon Ranch & Golf Club

  • “We partner with Underpar and the SCGA to get access to the SCGA’s exclusive database of regional, high frequency golfers. These golfers are valuable to Pelican Hill because we can introduce them to our two world class Tom Fazio designed Ocean View golf courses, our magnificent bungalows, villas, spa and 5-star restaurants. UnderPar promotions have always delivered on expectations and are currently part of our future marketing plans.”

    Person Garcia
    Global Director Villa & Leisure Sales
    The Resort at Pelican Hill

  • “Pine Needles/Mid Pines were the first properties to participate in the Carolinas Member Benefit Program three years ago. In three years, we’ve seen well into six-figures in rounds sold. Greg Knuth and the CGA worked with us to focus the offer into a November-to-March window when the new business would have the best impact on our tee sheets. We know that this particular audience is core, avid golfers from North and South Carolina that are good to have on property, and we plan on staging the promo yearly.”

    Kelly R. Miller, President
    Pine Needles Lodge/Mid Pines Inn

  • “UnderPar has been a tremendous partner of Omni La Costa Resort & Spa. Our stay & play packages and golf-only offers generate significant, needle-moving top line revenue figures, in addition to the ancillary spend throughout the resort. If you are looking for a turnkey solution to fill tee times or put heads in beds with favorable commission rates, I would highly recommend contacting UnderPar.”

    Dustin Irwin, PGA
    Club Director
    Omni La Costa Resort & Spa

Ready to generate more course revenue?

Become a Partner

Become a Partner

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