Growing Your Customer Base Throughout Texas and Beyond
Powered by PriceLooper
Email Marketing That Fuels Immediate & Long Term Revenue Opportunities
We have years of experience executing hassle-free email promotions for golf courses and resort properties. We do all the heavy lifting, from designing and deploying emails, through partner payment processing on a schedule that works best for you. And no two promotions are alike. Each special offer is focused on customer value while elevating our partner’s public-facing brand.
We always set out to introduce you to new customers, targeting relevant audiences who you then can turn into ongoing customers and new ambassadors in and out-of-market.
In the Texas market we have three core audiences available for partners to target via email marketing based on the promotional goals set by the property and our team. They include: UnderPar’s proprietary database of 30,000 avid golfers (including existing customers), the Texas Golf Association membership (TGA Member Benefit Program, targeting 120,000 members), and a database of 70,000+ golfers curated by the National Golf Foundation (NGF).
Additionally, we work with golf properties to build promotions that they send directly through their email delivery system targeting their own marketing database. The PriceLooper Direct solution is great for courses who want to professionalize their marketing and optimize revenue.
TGA MEMBER BENEFIT PROGRAM HIGHLIGHTS (Posted Aug. 20, 2020)
- Launched August 2019
- Emails are delivered by the AGA to their database
- Total participating pilot properties: 1
- Total promotions: 3
- Total vouchers purchased: 389
- Top-line program revenue: $99,581
TGA Membership Demographic Highlights
- 120,000 members
- Members average 62 played golf rounds per year
- 54% take an annual golf vacation in Texas
- Pay an average of $7k on green frees/dues annually
Experience matters!
In Texas alone, we have facilitated 120 campaigns in partnership with 27 courses, and have sold more than 5k vouchers yielding $356,410 in topline sales.
Key Benefits of Running an UnderPar Promotion
- There are no upfront costs for any of our email marketing solutions: UnderPar-only (proprietary database), TGA PriceLooper Member Benefit (members), National Golf Foundation (expanded targeted audience), and PriceLooper Direct (owned database)
- Our promotion development process is turnkey, so you can focus on your current operations
- Each promotion you run is worth tens of thousands of dollars in free advertising
- Many customers and their guests will be introduced to your course for the first time
- Unlike other marketing partners, we handle 100% of customer service requests
- We work with you to find the right target audience based on your brand, price-points and objectives
HOW much revenue could you generate?
With UnderPar, TGA Member Benefit and NGF database-targeted campaigns you earn 80% of all voucher sales revenue; and, 100% of the on-property ancillary sales, as well as all future sales driven by new, repeat golfers. We work closely with participating courses to maximize voucher sales by creating compelling offers that also address current business objectives e.g. increase mid-week, afternoon play. With PriceLooper Direct campaigns the rev split is traditionally better and negotiable.
For those properties that have set database development as a leading priority for their marketing and long-term growth plans, we offer comprehensive database development and promotion management services. Click to learn more
UnderPar Promotion Case Studies
Hyatt Regency Hill Country Golf Resort & Spa
NEXT steps?
To learn more about our partner solutions, please contact Greg Knuth, US Director, UnderPar. Call 619.757.7963 or email greg@pricelooper.com.