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Growing Your Customer Base Throughout Texas and Beyond

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Email Marketing That Fuels Immediate & Long Term Revenue Opportunities  

We have years of experience executing hassle-free email promotions for golf courses and resort properties. We do all the heavy lifting, from designing and deploying emails, through partner payment processing on a schedule that works best for you. And no two promotions are alike. Each special offer is focused on customer value while elevating our partner’s public-facing brand.

We always set out to introduce you to new customers, targeting relevant audiences who you then can turn into ongoing customers and new ambassadors in and out-of-market.

In the Texas market we have three core audiences available for partners to target via email marketing based on the promotional goals set by the property and our team. They include: UnderPar’s proprietary database of 30,000 avid golfers (including existing customers), the Texas Golf Association membership (TGA Member Benefit Program, targeting 120,000 members), and a database of 70,000+ golfers curated by the National Golf Foundation (NGF).

Additionally, we work with golf properties to build promotions that they send directly through their email delivery system targeting their own marketing database. The PriceLooper Direct solution is great for courses who want to professionalize their marketing and optimize revenue.


  • Launched August 2019
  • Emails are delivered by the AGA to their database
  • Total participating pilot properties: 1
  • Total promotions: 3
  • Total vouchers purchased: 389
  • Top-line program revenue: $99,581

TGA Membership Demographic Highlights

  • 120,000 members
  • Members average 62 played golf rounds per year
  • 54% take an annual golf vacation in Texas
  • Pay an average of $7k on green frees/dues annually


Experience matters!

In Texas alone, we have facilitated 120 campaigns in partnership with 27 courses, and have sold more than 5k vouchers yielding $356,410 in topline sales.

Horseshoe Bay Resort

Key Benefits of Running an UnderPar Promotion 

  • There are no upfront costs for any of our email marketing solutions: UnderPar-only (proprietary database), TGA PriceLooper Member Benefit (members), National Golf Foundation (expanded targeted audience), and PriceLooper Direct (owned database)
  • Our promotion development process is turnkey, so you can focus on your current operations
  • Each promotion you run is worth tens of thousands of dollars in free advertising
  • Many customers and their guests will be introduced to your course for the first time
  • Unlike other marketing partners, we handle 100% of customer service requests
  • We work with you to find the right target audience based on your brand, price-points and objectives

HOW much revenue could you generate?

With UnderPar, TGA Member Benefit and NGF database-targeted campaigns you earn 80% of all voucher sales revenue; and, 100% of the on-property ancillary sales, as well as all future sales driven by new, repeat golfers. We work closely with participating courses to maximize voucher sales by creating compelling offers that also address current business objectives e.g. increase mid-week, afternoon play. With PriceLooper Direct campaigns the rev split is traditionally better and negotiable.

For those properties that have set database development as a leading priority for their marketing and long-term growth plans, we offer comprehensive database development and promotion management services. Click to learn more

Texas Golf Courses

UnderPar Promotion Case Studies

Horseshoe Bay Resort

Hyatt Regency Hill Country Golf Resort & Spa

NEXT steps?

To learn more about our partner solutions, please contact Greg Knuth, US Director, UnderPar. Call  619.757.7963 or email greg@pricelooper.com.


Do you want to know the TRUE value of every email you add to your marketing database?
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  • “UnderPar has been a great choice as a new partner for Horseshoe Bay. Underpar made sure that our property was featured to hundreds of thousands of Texas Golf Association Members which not only drove significant revenue but also brought in golfers from parts of Texas where we normally don’t draw customers. UnderPar is a smart play for all Texas properties.”

    Anthony T. Holder, Director of Golf, PGA
    Horseshoe Bay Resort

  • “UnderPar has been a partner of CrossCreek Golf Club for all 5 years I have been General Manager. I have always been impressed with the professionalism shown by their staff. The customer service is first class and their attention to detail for me as an operator was very helpful. When the UnderPar model was used by CrossCreek, goals for revenue and number of guests were met every time. I highly recommend UnderPar as a partner for golf courses everywhere.”

    Dave Garner
    General Manager
    CrossCreek Golf Club

  • “The relationship I’ve created with UnderPar, and their promotional ideas, have been invaluable. The amount of players that have filtered through our golf facility because of their promotions has been immense. I look forward to our continued business relationship and to making strides to grow this even more.”

    Scott Mallory, PGA, Director of Golf
    Journey at Pechanga

  • “UnderPar has been a pillar in our revenue strategy for years now. We can always count on their promotion to bring in extra revenue for low demand times at our properties. With great customer service, a wide customer base and a quick turnaround for payments – UnderPar has set themselves apart as the leader in the golf discount world.”

    Josh Ward, Golf Revenue & Marketing Manager
    PGA WEST – The Western Home of Golf in America
    La Quinta Resort & Club, a Waldorf Astoria Resort

  • “We are so thankful to UnderPar for connecting us with the Colorado Golf Association for a branded pre-sale voucher offer. There were no upfront costs, we generated over $30,000 in topline revenue, and a majority of promotion customers came from over 200 miles from our property—what an all-around home run! I highly recommend other Colorado properties to participate in the Colorado Golf Association Member Benefit program.”

    Chris Whelpton, General Manager
    Lakota Canyon Ranch & Golf Club

  • “If I were to describe UnderPar in just one word, it would be “Easy …. uncomplicated, smooth, straightforward, cinch, simple.” Okay, got a little carried away, but UnderPar is just that!! It’s economics 101, when demand is low one needs to turn to UnderPar. We sold 800 rounds in just 6 weeks in a period of which is historically quiet! These very same players also ate in our restaurants and purchased items in the golf shop. We will be turning to UnderPar again [to run another promotion] here shortly!”

    Jeff Sorkness, PGA
    Director of Golf
    Verrado Golf Club™/Victory at Verrado®

  • “UnderPar has been a tremendous partner of Omni La Costa Resort & Spa. Our stay & play packages and golf-only offers generate significant, needle-moving top line revenue figures, in addition to the ancillary spend throughout the resort. If you are looking for a turnkey solution to fill tee times or put heads in beds with favorable commission rates, I would highly recommend contacting UnderPar.”

    Dustin Irwin, PGA
    Club Director
    Omni La Costa Resort & Spa

Ready to generate more course revenue?

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