Growing Your Customer Base Throughout Arizona and Beyond
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Email Marketing That Fuels Immediate & Long Term Revenue Opportunities
We have years of experience executing hassle-free email promotions for golf courses and resort properties. We do all the heavy lifting, from designing and deploying emails, through partner payment processing on a schedule that works best for you. And no two promotions are alike. Each special offer is focused on customer value while elevating our partner’s public-facing brand.
We always set out to introduce you to new customers, targeting relevant audiences who you then can turn into ongoing customers and new ambassadors in and out-of-market.
In the Arizona market we have three core audiences available for partners to target via email marketing based on the promotional goals set by the property and our team. They include: UnderPar’s proprietary database of 27,000 avid golfers (including existing customers), the Arizona Golf Association membership (AGA Member Benefit Program, targeting 75,000 members), and a database of 100,000+ golfers curated by the National Golf Foundation (NGF).
Additionally, we work with golf properties to build promotions that they send directly through their email delivery system targeting their own marketing database. The PriceLooper Direct solution is great for courses who want to professionalize their marketing and optimize revenue.
AGA MEMBER BENEFIT PROGRAM HIGHLIGHTS (Posted Aug. 5, 2020)
- Launched mid-summer 2018
- Emails are delivered by the AGA to their database
- Total participating properties: 17
- Total promotions: 19
- Total vouchers purchased: 5,796
- Top-line program revenue: $437,027.22
AGA Membership Demographic Highlights
- 75,000+ members; 64% are 50-69 years old; 70% male
- 55% take 2-3 vacations per year
- 45% make $100,000+ annual household income
Experience matters!
In Arizona alone, we have facilitated 140 campaigns in partnership with 37 courses, and have sold more than 20k vouchers yielding $1.4M in topline sales.
Key Benefits of Running an UnderPar Promotion
- There are no upfront costs for any of our email marketing solutions: UnderPar-only (proprietary database), AGA PriceLooper Member Benefit (members), National Golf Foundation (expanded targeted audience), and PriceLooper Direct (owned database)
- Our promotion development process is turnkey, so you can focus on your current operations
- Each promotion you run is worth tens of thousands of dollars in free advertising
- Many customers and their guests will be introduced to your course for the first time
- Unlike other marketing partners, we handle 100% of customer service requests
- We work with you to find the right target audience based on your brand, price-points and objectives
HOW much revenue could you generate?
With UnderPar and AGA Member Benefit campaigns you earn 80% of all voucher sales revenue; and, 100% of the on-property ancillary sales, and all future sales driven by new, repeat golfers. We work closely with participating courses to maximize voucher sales by creating compelling offers that also address current business objectives e.g. increase mid-week, afternoon play. With PriceLooper Direct campaigns the rev split is traditionally better and negotiable.
For those properties that have set database development as a leading priority for their marketing and long-term growth plans, we offer comprehensive database development and promotion management services. Click to learn more.
PriceLooper Promotion Case Studies
The Golf Club at Dove Mountain
Other AGA PriceLooper Partners
NEXT steps?
Contact: Brian Powell, Account Manager, UnderPar | 602.616.6860 | brian@underpar.com
Contact: Greg Knuth, U.S. Director, UnderPar | 619.757.7963 | greg@underpar.com