Become a Partner

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Arizona Golf Association Member Benefit Program

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Become a Partner

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A Turnkey Marketing Solution for Turning Our Members Into Your Customers

Partner with the Arizona Golf Association to boost rounds, increase revenue, and grow your customer base in and outside of your market while taking advantage of no-cost marketing to more than 75,000 AGA members

WHAT is the solution?

The AGA will spotlight your property with a special offer to AGA member golfers. The on-brand campaign will be marketed directly by the AGA as an “exclusive member benefit.” The email-centric campaign will promote to members an opportunity to purchase pre-paid vouchers highlighting the offer(s) that your course believes will not only generate instant revenue, but will also lead to downstream benefits: new, returning golfers; significant, statewide property/brand awareness; and an increase in average on-property ancillary sales.

MEMBER BENEFIT PROGRAM HIGHLIGHTS

  • Launched mid-summer 2018
  • Total participating properties: 12
  • Total promotions: 16
  • Total vouchers purchased: 6,273
  • Top-line program revenue: $350,000

 

WHY should you participate?

  • No up-front cost to promote your offer directly to AGA members
  • Comparable marketing exposure (targeted reach & impressions) would traditionally cost more than $15,000
  • Your branding is 100% driven by – and approved by – your property
  • The solution is turnkey, including all graphic design, project management and customer service

 

HOW much revenue could you generate?

You earn 80% of all voucher sales revenue; and, 100% of the on-property ancillary sales, and all future sales driven by new, repeat golfers. We work closely with participating courses to maximize voucher sales by creating compelling offers that also address current business objectives e.g. increase mid-week, afternoon play.

AGA Membership Demographic Highlights

  • 75,000+ members
  • 64% are 50-69 years old
  • 55% take 2-3 vacations per year
  • 45% make $100,000+ annual household income
  • 30% are women

PriceLooper Promotion Case Studies

The Golf Club to Dove Mountain

Verrado Golf Club

 

Other AGA PriceLooper Partners

The Oakcreek Country Club

Predator Ridge

Sedona Golf Resort

Sewailo Golf Club

Talking Stick Golf Club

Tucson Starr Pass Golf Club

 

NEXT steps?

Contact our AGA Member Benefit Program partner to schedule an introductory call.

Greg Knuth, US Director, PriceLooper  |  619.757.7963  |  greg@pricelooper.com

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PARTNER TESTIMONIALS

  • “If I were to describe UnderPar in just one word, it would be “Easy …. uncomplicated, smooth, straightforward, cinch, simple.” Okay, got a little carried away, but UnderPar is just that!! It’s economics 101, when demand is low one needs to turn to UnderPar. We sold 800 rounds in just 6 weeks in a period of which is historically quiet! These very same players also ate in our restaurants and purchased items in the golf shop. We will be turning to UnderPar again [to run another promotion] here shortly!”

    Jeff Sorkness, PGA
    Director of Golf
    Verrado Golf Club™/Victory at Verrado®

  • “UnderPar has been a partner of CrossCreek Golf Club for all 5 years I have been General Manager. I have always been impressed with the professionalism shown by their staff. The customer service is first class and their attention to detail for me as an operator was very helpful. When the UnderPar model was used by CrossCreek, goals for revenue and number of guests were met every time. I highly recommend UnderPar as a partner for golf courses everywhere.”

    Dave Garner
    General Manager
    CrossCreek Golf Club

  • “The Arizona Golf Association and the Arizona Women’s Golf Association connected us with UnderPar who built our offer so that it was featured to the UnderPar, AGA, and AWGA member databases. With zero upfront costs, UnderPar produced an offer that made sense for our needs and brought in not just a large amount of golfers, but a large amount of the RIGHT type, and during the summer months where we can always use more of the right player on property. We are very happy with the outcome of our first offer and look forward to working with all three organizations in the future!”

    Jacob Hermes
    Director of Golf
    The Golf Club at Dove Mountain

  • “Pine Needles/Mid Pines were the first properties to participate in the Carolinas Member Benefit Program three years ago. In three years, we’ve seen well into six-figures in rounds sold. Greg Knuth and the CGA worked with us to focus the offer into a November-to-March window when the new business would have the best impact on our tee sheets. We know that this particular audience is core, avid golfers from North and South Carolina that are good to have on property, and we plan on staging the promo yearly.”

    Kelly R. Miller, President
    Pine Needles Lodge/Mid Pines Inn

  • “We partner with Underpar and the SCGA to get access to the SCGA’s exclusive database of regional, high frequency golfers. These golfers are valuable to Pelican Hill because we can introduce them to our two world class Tom Fazio designed Ocean View golf courses, our magnificent bungalows, villas, spa and 5-star restaurants. UnderPar promotions have always delivered on expectations and are currently part of our future marketing plans.”

    Person Garcia
    Global Director Villa & Leisure Sales
    The Resort at Pelican Hill

  • We partnered with UnderPar and the SCGA to gain access to the SCGA’s exclusive database of regional, high frequency golfers. Marketing to these golfers as part of a PriceLooper Member Benefit program promotion has proven very successful. We are always striving to grow our customer base beyond our current footprint and the UnderPar promotions allow us to do so while delivering a strong ROI.

    Carrie Ruiz, Corporate Director of Golf Sales
    Trump Organization

Ready to generate more course revenue?

Become a Partner

Become a Partner

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