Become a Partner

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Arizona Golf Association Member Benefit Program

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Become a Partner

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A Turnkey Marketing Solution for Turning Our Members Into Your Customers

Partner with the Arizona Golf Association to boost rounds, increase revenue, and grow your customer base in and outside of your market while taking advantage of no-cost marketing to more than 75,000 AGA members

WHAT is the solution?

The AGA will spotlight your property with a special offer to AGA member golfers. The on-brand campaign will be marketed directly by the AGA as an “exclusive member benefit.” The email-centric campaign will promote to members an opportunity to purchase pre-paid vouchers highlighting the offer(s) that your course believes will not only generate instant revenue, but will also lead to downstream benefits: new, returning golfers; significant, statewide property/brand awareness; and an increase in average on-property ancillary sales.

MEMBER BENEFIT PROGRAM HIGHLIGHTS

  • Launched mid-summer 2018
  • Total participating properties: 12
  • Total promotions: 16
  • Total vouchers purchased: 6,273
  • Top-line program revenue: $350,000

 

WHY should you participate?

  • No up-front cost to promote your offer directly to AGA members
  • Comparable marketing exposure (targeted reach & impressions) would traditionally cost more than $15,000
  • Your branding is 100% driven by – and approved by – your property
  • The solution is turnkey, including all graphic design, project management and customer service

 

HOW much revenue could you generate?

You earn 80% of all voucher sales revenue; and, 100% of the on-property ancillary sales, and all future sales driven by new, repeat golfers. We work closely with participating courses to maximize voucher sales by creating compelling offers that also address current business objectives e.g. increase mid-week, afternoon play.

AGA Membership Demographic Highlights

  • 75,000+ members
  • 64% are 50-69 years old
  • 55% take 2-3 vacations per year
  • 45% make $100,000+ annual household income
  • 30% are women

PriceLooper Promotion Case Studies

Verrado Golf Club

 

NEXT steps?

Contact our AGA Member Benefit Program partner to schedule an introductory call.

Greg Knuth, US Director, PriceLooper  |  619.757.7963  |  greg@pricelooper.com

PARTNER TESTIMONIALS

  • “UnderPar has been a partner of CrossCreek Golf Club for all 5 years I have been General Manager. I have always been impressed with the professionalism shown by their staff. The customer service is first class and their attention to detail for me as an operator was very helpful. When the UnderPar model was used by CrossCreek, goals for revenue and number of guests were met every time. I highly recommend UnderPar as a partner for golf courses everywhere.”

    Dave Garner
    General Manager
    CrossCreek Golf Club

  • “The relationship I’ve created with UnderPar, and their promotional ideas, have been invaluable. The amount of players that have filtered through our golf facility because of their promotions has been immense. I look forward to our continued business relationship and to making strides to grow this even more.”

    Scott Mallory, PGA, Director of Golf
    Journey at Pechanga

  • “UnderPar has been a pillar in our revenue strategy for years now. We can always count on their promotion to bring in extra revenue for low demand times at our properties. With great customer service, a wide customer base and a quick turnaround for payments – UnderPar has set themselves apart as the leader in the golf discount world.”

    Josh Ward, Golf Revenue & Marketing Manager
    PGA WEST – The Western Home of Golf in America
    La Quinta Resort & Club, a Waldorf Astoria Resort

  • “We believe UnderPar is the best pre-paid email marketing solution available to us in the market. They have a strong database, provide great customer service (to us and to customers who purchase vouchers), and we can rely on the promotions to deliver on the revenue we have budgeted. UnderPar has proven to be an all-around great solution.”

    Eric Lohman, General Manager, PGA
    Monarch Beach Golf Links

  • “UnderPar has been a tremendous partner of Omni La Costa Resort & Spa. Our stay & play packages and golf-only offers generate significant, needle-moving top line revenue figures, in addition to the ancillary spend throughout the resort. If you are looking for a turnkey solution to fill tee times or put heads in beds with favorable commission rates, I would highly recommend contacting UnderPar.”

    Dustin Irwin, PGA
    Club Director
    Omni La Costa Resort & Spa

  • “We partner with Underpar and the SCGA to get access to the SCGA’s exclusive database of regional, high frequency golfers. These golfers are valuable to Pelican Hill because we can introduce them to our two world class Tom Fazio designed Ocean View golf courses, our magnificent bungalows, villas, spa and 5-star restaurants. UnderPar promotions have always delivered on expectations and are currently part of our future marketing plans.”

    Person Garcia
    Global Director Villa & Leisure Sales
    The Resort at Pelican Hill

  • “Here at Tijeras Creek Golf Club we just completed a combined offer with our sister course Monarch Beach Golf Links. We could not be happier at the amount of new business that was introduced to our facility. The idea of sending the offer to both databases brought a tremendous amount of avid golfers to our location that may not have considered a visit to our facility in the past. We were able to structure an enticing price that was a true value at both facilities, and ensured our brands were well represented. I feel the UnderPar campaign helped us not only fill our tee sheet, but also add repeat customers.”

    Tom Horaney, General Manager
    Tijeras Creek Golf Club

  • “If I were to describe UnderPar in just one word, it would be “Easy …. uncomplicated, smooth, straightforward, cinch, simple.” Okay, got a little carried away, but UnderPar is just that!! It’s economics 101, when demand is low one needs to turn to UnderPar. We sold 800 rounds in just 6 weeks in a period of which is historically quiet! These very same players also ate in our restaurants and purchased items in the golf shop. We will be turning to UnderPar again [to run another promotion] here shortly!”

    Jeff Sorkness, PGA
    Director of Golf
    Verrado Golf Club™/Victory at Verrado®

Ready to generate more course revenue?

Become a Partner

Become a Partner

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