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Southern California Golf Association Member Benefit Program

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A Turnkey Marketing Solution for Turning Our Members Into Your Customers

Partner with the Southern California Golf Association to boost rounds, increase revenue, and grow your customer base in and outside of your market while taking advantage of no-cost marketing to more than 170,000 SCGA members.

WHAT is the solution?

The SCGA will spotlight your property with a special offer to SCGA member golfers. The

on-brand campaign will be marketed directly by the SCGA as an “exclusive member benefit.” The email-centric campaign will promote to members an opportunity to purchase pre-paid vouchers highlighting the offer(s) that your course believes will not only generate instant revenue, but will also lead to downstream benefits: new, returning golfers; significant, statewide property/brand awareness; and an increase in average on-property ancillary sales.

MEMBER BENEFIT PROGRAM HIGHLIGHTS

  • First offer: February 2015
  • Total offers: 54
  • Total properties: 34
  • Total vouchers: 11,555
  • Total dollars: $1,484,187

 

WHY should you participate?

  • No up-front cost to promote your offer directly to SCGA members
  • Comparable marketing exposure (targeted reach & impressions) would traditionally cost more than $40,000
  • Your branding is 100% driven by – and approved by – your property
  • The solution is turnkey, including all graphic design, project management and customer service

HOW much revenue could you generate?

You earn 85% of all voucher sales revenue; and, 100% of the on-property ancillary sales, and all future sales driven by new, repeat golfers. We work closely with participating courses to maximize voucher sales by creating compelling offers that also address current business objectives e.g. increase mid-week, afternoon play.

SCGA Membership Demographic Highlights

  • 75% male, 25% female
  • Average member age = 62
  • Average household income = $181k
  • 78% play > 8+ rounds per year

 

PriceLooper Promotion Case Studies

Monarch Beach Golf Links

The Resort at Pelican Hill

Trump National Golf Club – Los Angeles

 

NEXT steps?

Contact our SCGA Member Benefit Program partner to schedule an introductory call.

Greg Knuth, US Director, PriceLooper  |  619.757.7963  |  greg@pricelooper.com

EMAIL VALUE CALCULATOR

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PARTNER TESTIMONIALS

  • “We believe UnderPar is the best pre-paid email marketing solution available to us in the market. They have a strong database, provide great customer service (to us and to customers who purchase vouchers), and we can rely on the promotions to deliver on the revenue we have budgeted. UnderPar has proven to be an all-around great solution.”

    Eric Lohman, General Manager, PGA
    Monarch Beach Golf Links

  • “UnderPar has been a tremendous partner of Omni La Costa Resort & Spa. Our stay & play packages and golf-only offers generate significant, needle-moving top line revenue figures, in addition to the ancillary spend throughout the resort. If you are looking for a turnkey solution to fill tee times or put heads in beds with favorable commission rates, I would highly recommend contacting UnderPar.”

    Dustin Irwin, PGA
    Club Director
    Omni La Costa Resort & Spa

  • “We partner with Underpar and the SCGA to get access to the SCGA’s exclusive database of regional, high frequency golfers. These golfers are valuable to Pelican Hill because we can introduce them to our two world class Tom Fazio designed Ocean View golf courses, our magnificent bungalows, villas, spa and 5-star restaurants. UnderPar promotions have always delivered on expectations and are currently part of our future marketing plans.”

    Person Garcia
    Global Director Villa & Leisure Sales
    The Resort at Pelican Hill

  • “Here at Tijeras Creek Golf Club we just completed a combined offer with our sister course Monarch Beach Golf Links. We could not be happier at the amount of new business that was introduced to our facility. The idea of sending the offer to both databases brought a tremendous amount of avid golfers to our location that may not have considered a visit to our facility in the past. We were able to structure an enticing price that was a true value at both facilities, and ensured our brands were well represented. I feel the UnderPar campaign helped us not only fill our tee sheet, but also add repeat customers.”

    Tom Horaney, General Manager
    Tijeras Creek Golf Club

  • We partnered with UnderPar and the SCGA to gain access to the SCGA’s exclusive database of regional, high frequency golfers. Marketing to these golfers as part of a PriceLooper Member Benefit program promotion has proven very successful. We are always striving to grow our customer base beyond our current footprint and the UnderPar promotions allow us to do so while delivering a strong ROI.

    Carrie Ruiz, Corporate Director of Golf Sales
    Trump Organization

Ready to generate more course revenue?

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